Serenity Investment Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$255,099,629
Clients
430
Advisors
6
of 7 employees
About
Serenity Wealth Management provides fee-based investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm also offers pension consulting, coordinates third‑party money manager relationships, and advises on private placement and alternative investments for qualified clients.
The firm describes a tactical allocation approach supported by fundamental analysis and fifteen proprietary model portfolios that can be customized for client risk profiles; it may use options and margin as part of its strategies. Although Serenity describes discretionary portfolio management in its advisory services, its regulatory filing shows a substantial portion of assets are managed on a non‑discretionary basis (about $258.3 million of $513.6 million in AUM).
Noteworthy distinctions include an explicit affiliation with Serenity Tax and Accounting, with owners of the advisor also owning that tax/accounting entity and disclosing referrals and compensation; the firm notes it may cover the cost of tax services for certain clients under $250,000 thresholds, which it identifies as a potential conflict of interest. Serenity also documents a detailed private placement due diligence and monitoring process and provides written investment policy guidance for pension clients, practices the disclosure of conflicts such as insurance commissions, and outlines referral relationships with third‑party managers.
Client services
Expertise
Occupation focus
Fee options
Comprehensive financial planning services fixed fees ranging from $2,500 to $10,000 annually, negotiable and billed as contracted.
$0 - $249,999: 1.50% $250,000 - $999,999: 1.00% $1,000,000 - $3,999,999: 0.75% $4,000,000 - $7,999,999: 0.50% $8,000,000+: 0.25%
Investment advisor representatives may receive commissions for insurance products; commissions from such sales do not represent 50% or more of the firm's revenues. Serenity does not charge advisory fees on client assets invested in insurance products.
Main office
333 S. Wabash Ave., Suite 2700
Chicago IL 60604
Advisors at this office
6
Most active in
California · Colorado · Florida · Georgia · Illinois · Indiana · Louisiana · New Mexico · North Carolina · Pennsylvania · South Carolina · Texas · Wisconsin
Also doing business as
Organize, Protect And Grow Your Wealth, LLC · Serenity Investment Advisors · Serenity Investment Advisors LLC · Serenity Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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