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Shufro, Rose & CO., LLC

Updated today

Client AUM

$2,306,634,944

Clients

1,207

Advisors

12

of 27 employees

About

Shufro, Rose & Co. provides discretionary and non‑discretionary investment management and financial planning to individuals, high‑net‑worth clients, trusts, retirement accounts, businesses and charitable organizations. The firm manages separately managed accounts, may recommend selected alternative private investment funds to qualified investors, and offers access to 529 college‑savings accounts through a partnership with American Funds.

Portfolio managers are assigned to individual or household accounts and construct portfolios using equities, fixed income, ETFs, mutual funds and cash equivalents, with an emphasis on individualized, long‑term management and ongoing monitoring. The brochure discloses that, in isolated cases and with client approval, managers may use derivatives (one manager routinely uses options) and may employ borrowing or margin as part of an investment strategy, and that the firm uses outside research providers and electronic portfolio management tools.

Founded in 1938, the firm reports roughly $2.46 billion in regulatory assets under management across 12 advisors, producing an AUM‑per‑advisor level above $200 million that is uncommon for teams of this size. The firm also discloses an affiliation with an SEC‑registered adviser for sub‑advisory arrangements—a relationship the brochure identifies as creating a potential conflict of interest in the selection and retention of sub‑advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)

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Fee options

Fixed

Minimum fixed financial planning fee of $2,500, may be waived or reduced at discretion.

Percentage

$0+: 0.65% +: Up to 1.50%

Main office

600 Lexington Avenue, 15th Floor

New York NY 10022

Advisors at this office

12

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Shufro Rose · Shufro, Rose & Co., LLC · Shufro, Rose & Ehrman · Shufro, Rose & Ehrman, LLC · Shufrorose

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen L

CFA®, Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Stephen Leit is a CFA® charterholder with 37 years of industry experience. He has been with Shufro, Rose & Co., LLC since 1989 and joined Cerity Partners LLC in 2026. Shufro, Rose & Co., founded in 1938, provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles including equities, fixed income, ETFs, and mutual funds.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Steven G

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Steven Glass is a financial advisor at Shufro, Rose & Co., LLC in New York, NY, with 38 years of industry experience. He holds Series 63 and Series 65 designations and has been with Shufro, Rose & Co. since 1988. Prior to his current role, he was associated with Wealth Enhancement Group and Wealth Enhancement Advisory Services starting in 2026. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles, including equities, fixed income, ETFs, and mutual funds.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Gerson O

CFP®, Series 66

New York, NY

Shufro, Rose & CO., LLC

Gerson Ossers is a CFP® with 12 years of industry experience, currently affiliated with Cerity Partners LLC since 2026. He previously worked at Shufro, Rose & Co., LLC for seven years, along with positions at Source Financial Advisors, Procyon Private Wealth Partners, UBS Financial Services, and Northwestern Mutual Investment Management. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using equities, fixed income, ETFs, mutual funds, and cash equivalents.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Harvey W

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Harvey Wacht is a financial advisor at Shufro, Rose & Co., LLC with 54 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Cerity Partners LLC and Purshe Kaplan Sterling Investments prior to his current role. Wacht serves as Senior Managing Director and portfolio manager for individual client accounts. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles including equities, fixed income, ETFs, and mutual funds.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Aimee A

CFP®, Series 65

New York, NY

Shufro, Rose & CO., LLC

Aimee Adler is a CFP® and holds a Series 65 license with six years of industry experience. She is currently with Shufro, Rose & Co., LLC and has prior experience at firms including Wealth Enhancement Group, Cerity Partners LLC, and Payne Capital Management. Adler serves as a volunteer board member for Camp Dream Street. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles and manages approximately $2.46 billion in assets across 12 advisors.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

John C

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

John Contant is a financial advisor at Shufro, Rose & Co., LLC with 19 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Shufro, Rose & Co. since 2004, following a position at Cerity Partners LLC. Shufro, Rose & Co. offers discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management across a range of asset classes and manages approximately $2.46 billion in assets.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Garrett C

CFP®, Series 66

New York, NY

Shufro, Rose & CO., LLC

Garrett Cole is a CFP® with four years of industry experience, currently serving as an advisor at Shufro, Rose & CO., LLC. His prior experience includes roles at Wealth Enhancement Advisory Services, Ameriprise, and non-investment employment including running a business called Pizza Love. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of equity, fixed income, ETF, and mutual fund strategies.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Anthony S

CFP®, Series 66

New York, NY

Shufro, Rose & CO., LLC

Anthony Santoloci is a CFP® professional with 10 years of industry experience, currently serving at Shufro, Rose & Co., LLC. His prior roles include positions at Cerity Partners LLC, Gilder Gagnon Howe, Niagara International Capital Limited, and Ameriprise Financial Services, Inc. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using equities, fixed income, ETFs, mutual funds, and cash equivalents.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Lance A

Series 66

New York, NY

Shufro, Rose & CO., LLC

Lance Armenta is a financial advisor at Shufro, Rose & Co., LLC with five years of industry experience. He holds a Series 66 designation and has previously worked at Flagstar Securities, UBS Financial Services, Sanford C. Bernstein & Co., and Morgan Stanley. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles including equities, fixed income, ETFs, and mutual funds.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Yoolim K

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Yoolim Kaminsky is a financial advisor at Shufro, Rose & Co., LLC with four years of industry experience. She holds the Series 63 and Series 65 designations. Her prior experience includes roles at Wealth Enhancement Advisory Services and Wealth Enhancement Group. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a range of investment vehicles and employs ongoing monitoring tailored to client needs.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Gregory S

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Gregory Shufro is a financial advisor at Shufro, Rose & Co., LLC with 11 years of industry experience. He holds Series 63 and Series 65 designations and has been with Shufro Rose & Co. since 2008. Prior to that, he worked at Wealth Enhancement Group and Wealth Enhancement Advisory Services. Shufro, Rose & Co. offers discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm emphasizes individualized, long-term portfolio management using a variety of investment vehicles and employs both traditional and alternative strategies.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
user avatar

Barbara S

CFP®, CFA®, Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Barbara Silverman is a CFP® and CFA® with 16 years of industry experience. She has been with Shufro, Rose & Co., LLC since 2002 and is currently part of a 12-advisor team based in New York, NY. Her prior experience includes roles at Wealth Enhancement Advisory Services and Wealth Enhancement Group. Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, retirement accounts, businesses, and charitable organizations. The firm focuses on individualized, long-term portfolio management using a range of investment vehicles, including equities, fixed income, ETFs, and mutual funds.

Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
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