Reno, NV Office

Sierra Legacy Group provides asset management and financial planning and consulting to individual and high net worth clients, managing roughly $152.7 million in discretionary assets across 24 client relationships. The firm offers tailored portfolio management with ongoing supervision and standalone planning or consulting services that include investment planning, retirement and estate planning, tax planning, cost segregation studies, corporate structure and real estate and mortgage/debt analysis.

The firm constructs individualized portfolios and conducts at least quarterly reviews and rebalancing under discretionary authority, using fundamental analysis and a mix of vehicles such as ETFs, mutual funds, private funds and private placements. Investment strategies described in the brochure range from long- and short-term equity positions to option writing, short sales and margin transactions, and custody and execution services are provided through Charles Schwab Advisor Services.

What is noteworthy is the firm’s affiliation with M Holdings Securities and its licensed insurance activities: representatives are registered representatives of M Holdings and licensed insurance agents, and the firm offers commissionable products, including private placement annuities, variable life insurance and solicitations into private placements (including arrangements involving Eastern Shore and Global Value Advisors). The combination of a small, two-advisor team serving a concentrated group of high-balance clients together with these broker-dealer and insurance affiliations is an atypical business mix relative to peers and is disclosed as presenting potential conflicts of interest.