Sierra Shore Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$4,600,000
Clients
73
Advisors
1
of 2 employees
About
The firm provides investment advisory and financial planning services to individuals, families, businesses, trusts, estates, charitable organizations, and retirement plans, serving both non‑HNW and high‑net‑worth clients. Services include proprietary portfolio programs, access to independent third‑party money managers (including an Orion‑sponsored option), and a range of financial planning engagements offered hourly, as flat‑fee written plans, or as annual planning agreements.
Investment advice centers on portfolios composed mainly of mutual funds, ETFs, and individual stocks and bonds, with analysis that draws on public research, manager background checks, and program methodology reviews. Accounts are handled on either a discretionary or non‑discretionary basis; the firm retains non‑discretionary consulting for many clients while a small number of third‑party managers handle the firm’s discretionary mandates.
Several business relationships set the firm apart from many peers: principals are registered representatives of a broker‑dealer, the adviser is affiliated with an insurance agency and sells insurance products, and the firm accepts commissionable business in addition to asset‑based advisory fees. These dual roles mean clients may encounter both fee‑based advisory programs and commissionable recommendations, and the firm discloses those affiliations and compensation arrangements in its disclosure documents.
Client services
Fee options
Written financial plan fees range from $0 to $50,000; annual planning service fees charged as flat amounts payable quarterly
$0 - $500,000: 1.55% annually $500,000 - $1,000,000: 1.45% annually $1,000,000 - $5,000,000: 1.35% annually $5,000,000 - $10,000,000: 1.25% annually $10,000,000+: 1.15% annually
Commissions received by owner as registered representative for securities and insurance products
$75 to $500 per hour for financial consulting services
Account minimum: $25,000 Minimum fee: Minimum annual fee of $500.00 for proprietary programs Fee-only: Hourly fees ranging from $75 to $500 per hour for financial consulting services; flat fees for written financial plans range from $0 to $50,000; annual planning fees charged as flat dollar amounts, payable quarterly in advance
Main office
500 Cypress St., Suite S 15
Pismo Beach CA 93449
Advisors at this office
1
Most active in
California
Also doing business as
Hollett, Edward A. · Hollett,Edward Alan · Investor's Professional Services · Sierra Shore Financial
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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