SIMA Wealth Partners, LLC logo

SIMA Wealth Partners, LLC

Updated today

Client AUM

$144,720,503

Clients

111

Advisors

5

of 6 employees

About

SIMA Wealth Partners serves individual investors — including high‑net‑worth clients — as well as pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. The firm provides discretionary portfolio management, broad‑based financial planning, selection of third‑party investment advisers, and access to private‑market opportunities such as direct private‑company investments and unaffiliated private equity funds.

The firm tailors portfolios to client objectives and monitors accounts on an ongoing basis, employing fundamental and tactical analysis and a mix of long‑term, short‑term and options strategies; it treats cash and cash equivalents as an asset class included in assets under management. For private‑market recommendations SIMA Wealth conducts issuer and manager due diligence and typically limits those opportunities to accredited investors while also arranging or reviewing third‑party managers when appropriate.

What distinguishes this firm from many peers is its multi‑affiliate structure: it is affiliated with other investment adviser entities, an affiliated accounting firm and related business units, and it operates as the sponsor of a wrap fee program — all of which the firm discloses and for which it notes potential conflicts of interest. The firm also generally directs custody and execution to a single qualified custodian and documents its governance and disclosure practices to manage the conflicts that arise from its affiliated services and wrap program sponsorship.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fee ranges from $3,500 to $15,000, may exceed $15,000 in limited circumstances

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 0.85% $3,000,001 - $5,000,000: 0.65% $5,000,001+: 0.40%

Project-based

$325 per hour

Other

Account minimum: $500,000

Main office

1912 E Broad Street

Richmond VA 23223

Advisors at this office

5

Most active in

Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Heather V

Series 65

Richmond, VA

SIMA Wealth Partners, LLC

Heather Voight is a financial advisor at SIMA Wealth Partners, LLC with nine years of industry experience. She holds a Series 65 credential and previously worked at SunTrust Advisory Services and SunTrust Bank for five years. She is based in Richmond, VA. SIMA Wealth Partners serves individual investors, including high-net-worth clients, as well as pension plans, trusts, estates, charitable organizations, and business entities. The firm provides discretionary portfolio management, financial planning, and access to private-market opportunities, employing a multi-affiliate structure and a governance framework to manage affiliated services and conflicts of interest.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance
user avatar

Jennifer B

Series 63, Series 66

Richmond, VA

SIMA Wealth Partners, LLC

Jennifer Betz is a financial advisor with SIMA Wealth Partners, LLC in Richmond, VA, holding Series 63 and Series 66 credentials and 13 years of industry experience. She has worked with multiple affiliated SIMA entities since 2012. Outside of advising, she supports SIMA Financial Group by assisting with tax return preparation, projections, year-end planning, bookkeeping, and marketing. SIMA Wealth Partners serves individual investors—including high-net-worth clients—as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management, comprehensive financial planning, and access to private-market opportunities, employing a multi-affiliate structure that includes affiliated accounting and other services.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance
user avatar

Mark J

Series 63, Series 65

Richmond, VA

SIMA Wealth Partners, LLC

Mark Jones is a financial advisor at SIMA Wealth Partners, LLC with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked extensively across multiple affiliated entities within SIMA, including roles in wealth management, retirement solutions, payroll, and accounting. Jones is also the managing partner of Mark A. Jones & Associates, PC, a CPA firm. SIMA Wealth Partners serves individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management, comprehensive financial planning, and access to private-market investments, using a multi-affiliate structure that integrates several related financial and accounting services.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance
user avatar

Colton J

Series 65

Richmond, VA

SIMA Wealth Partners, LLC

Colton Jones is a financial advisor at SIMA Wealth Partners, LLC with two years of industry experience. He holds a Series 65 designation and has worked within various entities affiliated with SIMA since 2023. SIMA Wealth Partners serves individual investors—including high-net-worth clients—along with pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management, broad-based financial planning, third-party adviser selection, and access to private-market investments, employing a multi-affiliate structure and an approach that combines fundamental and tactical analysis across multiple investment strategies.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance
user avatar

Shengyi M

Series 65

Richmond, VA

SIMA Wealth Partners, LLC

Shengyi Mao is a financial advisor with SIMA Wealth Partners, LLC in Richmond, VA, holding a Series 65 credential and two years of industry experience. Prior to joining SIMA, Mao worked at JP Morgan & Chase for one year. SIMA Wealth Partners serves individual investors, including high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management, comprehensive financial planning, and access to private-market opportunities while employing a combination of fundamental and tactical analyses across various investment strategies.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning General estate planning guidance
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)