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Simple Life Financial

Updated today

Client AUM

$35,210,668

Clients

25

Advisors

2

of 2 employees

About

Simple Life Financial provides investment advisory and financial planning services to individuals, families, small businesses, and related entities, with particular experience serving multi‑generational households. Core services include investment management, financial planning, cash‑flow and liquidity planning, and ongoing wealth coordination that involves working with clients’ attorneys, accountants, and other outside professionals.

The firm builds tailored investment profiles using industry‑standard planning tools to recommend asset allocations and generally reviews accounts at least annually, with adjustments driven by changes in client circumstances or market conditions. In practice the firm frequently advises on held‑away accounts and may operate in a non‑discretionary capacity for accounts maintained outside its primary custodian, accepting discretionary authority only when the client’s agreement and custodian documentation provide it.

As a small, owner‑managed advisory practice overseeing roughly $35 million in client assets, Simple Life Financial commonly uses hybrid fee arrangements and may charge multiple fee types within a single relationship to reflect planning and coordination work. Its routine inclusion of held‑away accounts in asset calculations and explicit emphasis on multi‑professional coordination distinguishes its operational approach from many peers, particularly where direct trading authority is limited.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Multi-generational wealth transfer Wealth management Retirement income strategy General estate planning guidance Business ownership considerations

Occupation focus

Founder/Business Owner Executive Retired

Demographic focus

Intergenerational Families

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Fee options

Fixed

Flat fees quoted as specific dollar amounts based on scope, complexity, anticipated time, number and type of accounts, asset levels, and overall client relationship complexity

Project-based

Generally approximately $400 per hour, may vary depending on complexity and customization

Main office

El Cerrito CA

Advisors at this office

2

Most active in

California

Also doing business as

K183 Enterprises LLC · Simple Life Financial

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark S

CFP®, Series 63, Series 66

El Cerrito, CA

Simple Life Financial

Mark Sifling is a CFP® with 20 years of experience in financial advising at Simple Life Financial, where he has been a principal since 2006. He also serves as the principal consultant of Blu Pagoda LLC, a management consulting firm that provides services to financial companies. Simple Life Financial offers investment advisory and financial planning services to individuals, families, small businesses, and related entities, with experience serving multi-generational households through tailored investment profiles, cash-flow and liquidity planning, and coordination with clients’ other professional advisors.

Multi-generational wealth transfer Wealth management Retirement income strategy General estate planning guidance Business ownership considerations Founder/Business Owner Executive Retired Intergenerational Families
user avatar

John C

Series 65

El Cerrito, CA

Simple Life Financial

John Collet IV is a Series 65 registered advisor at Simple Life Financial in El Cerrito, CA, with less than one year of industry experience. His work background includes roles at Domino's, Target, and California State University-Chico. Simple Life Financial provides investment advisory and financial planning services to individuals, families, small businesses, and related entities, with a focus on multi-generational households. The firm offers tailored investment management, financial planning, cash-flow and liquidity planning, and wealth coordination through collaboration with clients’ attorneys, accountants, and other professionals.

Multi-generational wealth transfer Wealth management Retirement income strategy General estate planning guidance Business ownership considerations Founder/Business Owner Executive Retired Intergenerational Families
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