Simple Money Advisors LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Simple Money Advisors LLC provides discretionary and non-discretionary investment advisory services primarily to individuals and high‑net‑worth individuals, along with one‑time and ongoing financial planning. The firm also offers a subscription account‑aggregation and planning platform called Simple Money Projections, developed and owned by its affiliate, Simple Money, Inc., which clients may use to centralize financial data.
SMAL documents client objectives in individualized Investment Policy Statements and may request authority to implement portfolios across a broad set of instruments using methods that include fundamental, quantitative, technical/charting, and modern portfolio theory; the firm’s strategies can include long‑ and short‑term trading, options, margin, and short sales. It offers a range of fee arrangements (including asset‑based, performance‑based, net‑worth‑based, fixed and hourly planning fees, and subscription fees), requires custody at Schwab Institutional, and notes that performance fees for qualified clients are subject to a high‑water mark and hurdle mechanism.
Compared with many peers, SMAL is notable for offering financial planning on both fixed‑fee and hourly bases and for providing portfolio management for individual clients despite being a newly formed adviser with no active SEC‑registered advisors or reported assets under management at filing. The brochure discloses the firm’s affiliate relationship with Simple Money, Inc. (and the attendant incentive to recommend the affiliate’s platform) and also specifies that SMAL does not act as a private fund adviser even though its investment menu includes private placements and venture capital opportunities.
Client services
Expertise
Fee options
Fixed financial planning fees negotiated between $1,000 and $15,000.
$0+: 2.00% annually for portfolio management fees (single tier starting at $10,000) First $7,500,000 net worth - Next $7,500,000 net worth: 0.50% Next $7,500,000 net worth - Next $15,000,000 net worth and up: 0.25% Next $15,000,000 net worth and up+: 0.125%
$200 to $500 per hour for financial planning services.
Performance fee of 20% of capital appreciation plus 1.00% AUM fee for qualified clients; performance fee applied only above 6% hurdle rate with high water mark.
Subscription fees between $0 and $2,400 per year.
Account minimum: $10,000 Fee-only: Fixed financial planning fees between $1,000 and $15,000; hourly fees between $200 and $500 per hour.
Main office
Mountain View CA
Advisors at this office
1
Most active in
California
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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