Simple Portfolio Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm serves individual and high-net-worth clients as well as certain business entities, providing personalized investment advisory and portfolio management alongside ancillary financial-planning advice. It operates on a fee-only, percentage-of-assets basis and assists clients with account establishment and regular custodial reporting.
Investment approach is grounded in Modern Portfolio Theory, passive management, and strategic asset allocation, primarily implemented through index mutual funds and ETFs with periodic rebalancing and, where authorized, discretionary trading. The adviser emphasizes client education as part of the portfolio process, delivering an initial no-cost educational seminar and periodic re-education during reviews to align understanding of goals and risk.
What is distinctive is the formal incorporation of educational seminars into the onboarding and review process, a service model that is uncommon among solo independent advisers. The practice also combines a technical, research-oriented background with a constrained trading model—limiting activity to mutual funds and ETFs—and provides non-securities advice (estate, tax, insurance) without additional charge.
Client services
Expertise
Fee options
$0 - $1,000,000: 0.7% Over $1,000,000+: 0.5%
Account minimum: $500,000 Fee-only: Fee-only investment advisor, fees paid solely by clients, no commissions or third-party compensation.
Main office
Irvine CA
Advisors at this office
1
Most active in
California · Illinois · Michigan
Also doing business as
Billions Finance · Lee Myung Duck · Simple Portfolio Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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