Simple Wealth LLC

Simple Wealth LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as charitable organizations. The firm manages about $52.9 million in client assets and offers ongoing asset management alongside fixed-fee or hourly financial planning engagements.

The firm’s investment process emphasizes asset-allocation-based strategies—combining strategic and tactical allocation—with methods that include fundamental, technical, cyclical, and computer-model analysis; implementation can follow buy-and-hold, momentum, or tactical approaches and accounts are reviewed at least quarterly. Accounts may be managed on a discretionary basis or with client approval for each trade, and the brochure discloses limited use of options in managed accounts (specifically purchases of puts and writing covered calls under non-discretionary arrangements).

Distinctive features include a formal affiliation with a broker-dealer (advisers also operate as registered representatives) and an affiliated insurance business maintained by the firm’s managing member, so representatives may offer commissioned insurance or securities products and receive non-cash marketing support; these relationships and related conflicts are disclosed and addressed in the firm’s policies. The combination of broker-dealer affiliation, an active insurance agency affiliation, and documented use of derivatives in separately managed accounts is not common among peers and can influence custody, execution, and product recommendations.