Simplicity Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Simplicity Financial is a state‑registered, solo independent advisory firm that serves individuals (including non‑high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm offers investment advisory services using third‑party money managers, a full suite of financial planning services (including comprehensive ongoing planning on a retainer basis), and retirement plan consulting to plan administrators.
The firm primarily pursues passive investment management, constructing portfolios from index mutual funds and ETFs and implementing allocations through outside managers. Advisors assist clients in selecting model allocations, completing outside‑manager onboarding, and performing annual reviews, while noting that client‑imposed restrictions on individual securities are often limited when accounts are managed by outside managers.
Distinctive aspects include an affiliated tax‑preparation/accounting business under common control that shares office space and may be recommended to clients under separate agreements, and an explicit retirement plan consulting service for plan sponsors that excludes certain illiquid or employer‑sponsored assets. The firm also uses the Betterment Institutional platform for custody and execution, participates in third‑party referral arrangements, and advertises third‑party ratings — features that are relatively uncommon among similarly sized independent advisers.
Client services
Expertise
Fee options
Fixed fee financial planning: $500 to $2,000; Comprehensive financial planning: $1,200 to $50,000 annually
0.95% annually (standard advisory fee, negotiable)
Fee-only: Fixed fees for financial planning ranging from $500 to $2,000; comprehensive financial planning flat fees range from $1,200 to $50,000 annually
Main office
342 N Water Street, 6th Floor
Milwaukee WI 53202
Advisors at this office
1
Most active in
Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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