Simplified Planning and Investments
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Simplified Planning and Investments is a fee-only independent advisory firm serving individuals and high‑net‑worth clients with discretionary investment management, comprehensive financial planning (both ongoing and project‑based), and a stand‑alone financial coaching package. The firm advises on stocks, bonds, mutual funds, ETFs, municipal securities and cash equivalents and manages roughly $8.4 million across a very small client roster.
The firm’s investment approach combines modern portfolio theory and fundamental analysis, using a mix of passive and active vehicles and, when appropriate, third‑party outside managers to implement asset allocation and tax‑aware decisions. Portfolios are tailored to client objectives and risk tolerance and can be customized for socially conscious or biblical investment preferences; the firm conducts ongoing reviews of asset allocation, fund holdings, and outside manager selection.
Noteworthy for a firm of this size, an associated person maintains a 50% ownership interest in a business‑to‑business client‑engagement software company whose product the firm uses internally; the affiliation is disclosed, clients are not charged for the software, and the firm performs periodic vendor reviews to address the potential conflict. The firm’s recent formation and very small client base, together with its explicit offering of brief financial coaching and project‑based planning in addition to ongoing advisory relationships, distinguish its service mix from many peers.
Client services
Expertise
Fee options
Ongoing Financial Planning initial fee up to $1,200; ongoing monthly fees $100 to $600; Financial Coaching $300 per session.
$0 - $3,000,000: 0.80% $3,000,001+: Negotiable
Project-Based Financial Planning: $250/hour (negotiable).
Ongoing Financial Planning fees paid monthly in advance, range $100 to $600 depending on complexity.
Fee-only: The firm is fee-only, compensated solely by client fees, no commissions.
Main office
6165 NW 86th St.
Johnston IA 50131
Advisors at this office
1
Most active in
Iowa
Also doing business as
Simplified Planning · Simplified Planning And Investments · Simplified Planning And Investments LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)