Santa Cruz, CA Office

SLP Wealth is an SEC-registered advisory firm founded in 2023 that provides discretionary investment management and financial planning to individual clients and small-business owners, including non-HNW and high-net-worth individuals, and it also offers non-discretionary 401(k) services for employer plans. The firm also provides tax preparation and filing services as a separately contracted offering and does not impose a minimum account size to open an advisory relationship.

The firm primarily implements diversified, risk-based portfolios using no-load mutual funds and ETFs and periodically rebalances accounts; it may engage independent third-party subadvisers for strategies such as direct indexing and tax-loss harvesting and generally manages client accounts on a discretionary basis. Client accounts are monitored on an ongoing basis with at least annual reviews and additional reviews prompted by material life or market events.

Noteworthy for a team firm, SLP Wealth operates an unusually large office footprint relative to peers, maintaining 15 offices while supporting roughly 15 advisory professionals and a high client count relative to its assets under management. The firm’s business includes related entities—an affiliated insurance agency and a student-loan planning business—and some personnel hold mortgage licensure, all of which are disclosed as potential conflicts of interest and addressed in its policies.