Smart Portfolios, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Smart Portfolios, LLC provides investment management and financial planning to retail clients, including high‑net‑worth individuals, through discretionary portfolio management, signal subscription services, and stand‑alone consulting. The firm applies pre‑developed asset‑allocation models to client accounts and offers customized strategy solutions on request.
The firm’s investment approach is model‑driven, centered on five core strategies that use a proprietary Dynamic Portfolio Optimization engine based on Dynamic Risk Theory, with mutual‑fund‑based Smart Strategic models informed by iM Global Partner research; Smart Portfolios may also incorporate fundamental, macroeconomic, or technical analysis. Implementation typically favors ETFs for tactical exposure, the firm has an AI policy governing limited use of AI tools in analysis, and it does not exercise discretionary authority to purchase cryptocurrencies for client accounts.
Noteworthy differences from many peers include a formal practice of compensating third‑party promoters for client referrals — with written disclosure provided to prospective clients — and a sub‑advisory relationship with O’Shaughnessy Asset Management for selected client allocations. Smart Portfolios also offers signal services to subscribers and integrates external research and sub‑advisory allocations into its model framework, reflecting a multi‑source, model‑centric approach.
Client services
Expertise
Fee options
Flat fees may be charged at discretion; fee waivers and negotiations possible.
$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.20% $2,000,001 - $4,000,000: 1.00% $4,000,001 - $6,000,000: 0.90% $6,000,001 - $7,000,000: 0.80% $7,000,001 - $8,000,000: 0.70% $8,000,001+: Negotiable
Account minimum: $100,000
Main office
17849 Ballinger Way NE
Lake Forest Park WA 98155
Advisors at this office
4
Most active in
Arizona · California · Idaho · Louisiana · Washington
Also doing business as
Smart Portfolios, LLC · Smart Portfolios, LLC Dba Swan Strategies, LLC · Star Investment Advisors, LLC · Swan Strategies, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Keith C
Series 65
Lake Forest Park, WA
Smart Portfolios, LLC
Keith Campbell is a financial advisor at Smart Portfolios, LLC with 11 years of industry experience. He holds a Series 65 designation and has been with Smart Portfolios since 2012. Smart Portfolios serves retail clients, including high-net-worth individuals, by providing model-based portfolio management, signal subscription services, and standalone financial planning and consulting. The firm uses a proprietary Dynamic Portfolio Optimization engine informed by Dynamic Risk Theory to adjust asset allocations and offers both discretionary management and non-discretionary signal services.
Philip M
CFA®, Series 63, Series 65
Lake Forest Park, WA
Smart Portfolios, LLC
Philip Murphy Jr. is a CFA® charterholder with 23 years of industry experience. He is currently with Smart Portfolios, LLC in Lake Forest Park, WA, and previously worked at PLM Investment Advisers, Inc. for 17 years, as well as Aviso Wealth Management, Florida Investment Advisors, and Banc Of America Investment Services. Smart Portfolios, LLC provides investment management and financial planning services to retail and high-net-worth clients, using a model-driven approach based on proprietary Dynamic Portfolio Optimization and multiple research sources. The firm employs pre-developed asset-allocation models and customized strategies, favoring ETFs for tactical exposure, and maintains a formal referral compensation practice with disclosures to clients.
Bryce J
Series 63, Series 65
Lake Forest Park, WA
Smart Portfolios, LLC
Bryce James is a financial advisor at Smart Portfolios, LLC with 25 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Smart Portfolios since 2005, following prior roles at Shield Investment Advisors, LLC and Morgan Stanley DW Inc. Smart Portfolios, LLC provides investment management and financial planning services to retail and high-net-worth clients using a model-driven approach centered on five core strategies powered by a proprietary Dynamic Portfolio Optimization engine. The firm employs ETFs for tactical exposure, integrates multi-source research, and maintains a structured sub-advisory relationship with O’Shaughnessy Asset Management.
Mark B
CFP®, Series 63, Series 65
Lake Forest Park, WA
Smart Portfolios, LLC
Mark Bergeron is a CFP® with 26 years of industry experience, currently serving at WLFB Inc. in Bellevue, WA. He has worked at WLFB since 1997 and has been involved with Smart Portfolios, LLC since 2019. Bergeron is also active as an insurance broker, focusing on life and disability insurance. WLFB Inc. is a small, supported registered investment adviser that serves individuals, trusts, closely held businesses, and pension plans. The firm provides financial and retirement planning and refers clients to third-party investment managers, operating on a non-discretionary basis with an emphasis on diversification and manager monitoring.
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