Atlanta, GA Office

SmartPlan Investing serves individual investors as well as pension/profit‑sharing plans, corporations, and other business entities, providing financial coaching, comprehensive financial planning, and regular investor education. The firm offers investment consulting and monitoring services through a co‑advisor arrangement rather than directly executing portfolio management for clients.

The firm states an investment philosophy grounded in academic investing principles and relies on Matson Money’s allocation models, which use Modern Portfolio Theory and an efficient‑market approach to construct diversified, fund‑of‑fund portfolios that are reviewed and typically rebalanced quarterly. SmartPlan prepares portfolio analyses (MRI), helps clients select appropriate allocation models and account setup, and acts as a liaison while Matson Money implements discretionary trading and ongoing portfolio management.

Noteworthy aspects include an affiliation with an accounting practice and an owner who is a certified public accountant, which may create closer coordination between tax/accounting and advisory services, and a recurring program of investor education workshops that are often offered at no fee. The firm also provides clients access to a Right Capital data‑consolidation platform, explicitly does not take custody or exercise investment discretion itself, and typically recommends a single portfolio manager while monitoring that manager on clients’ behalf.