Smith Bruer logo

Smith Bruer

Updated today

Client AUM

$173,099,548

Clients

250

Advisors

6

of 6 employees

About

Smith Bruer provides discretionary and non‑discretionary portfolio management, pension consulting, and complimentary financial planning to individuals (including high‑net‑worth clients) and employee benefit plans. The firm serves both retail clients and plan sponsors, tailoring portfolios through customized allocations and model strategies.

Investment advice emphasizes mutual funds and exchange‑traded funds and draws on modern portfolio theory, with ongoing monitoring and periodic rebalancing; in some cases the firm manages previously held client securities on a non‑discretionary basis. Smith Bruer also utilizes Dimensional Fund Advisors (DFA) funds in certain client accounts, which are available only through approved advisors and carry transition restrictions if clients move to a non‑approved manager.

A distinctive feature is that the firm uses client testimonials in its advertising, a practice uncommon among similar team firms. Advisors at Smith Bruer are licensed as unaffiliated insurance agents and may include insurance analysis within planning, the firm typically requires a $1 million advisory account minimum (which may be waived), and it generally directs custody and trade execution to Charles Schwab.

Client services

Portfolio management Pension consulting Financial consulting

Expertise

Wealth management

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Fee options

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $2,500,000: 0.90% $2,500,001 - $5,000,000: 0.75% $5,000,001+: 0.50%

Other

Account minimum: $1,000,000 Fee-only: Asset-based fees as per tiered schedule; no commissions earned; financial planning complimentary for portfolio management clients.

Main office

1700 Summit Lake Drive, Suite 102

Tallahassee FL 32317

Advisors at this office

6

Most active in

Colorado · Florida · Georgia · Texas

Also doing business as

Smith Bruer · Smith Bruer Advisors · Smith Bruer Advisors, LLC · Smith Bruer Professional Guided Advice

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elizabeth B

CFP®, Series 65

Tallahassee, FL

Smith Bruer

Elizabeth Bruer is a financial advisor at Smith Bruer with three years of industry experience. She holds a Series 65 license and previously worked as a home educator for 15 years. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management alongside pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, primarily recommending mutual funds and ETFs, and provides complimentary financial planning to clients engaged in its portfolio management services.

Wealth management
user avatar

Joseph S

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Joseph Sunday is a CFP®-certified financial advisor with 12 years of industry experience. He currently works at Smith Bruer and previously held roles at Tim Smith & Associates and Wilbanks Securities. In addition to his advisory work, he is licensed as an independent insurance agent, selling fixed and health insurance products. Smith Bruer serves individual and high-net-worth clients, as well as pension plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management alongside pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, primarily recommending mutual funds and ETFs, and provides complimentary financial planning to clients using its portfolio management services.

Wealth management
user avatar

Steven H

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Steven Hiraga is a CFP® professional with 12 years of experience, currently serving as an advisor at Smith Bruer in Tallahassee, FL. He has been with Smith Bruer since 2012. Outside of his advisory role, he is a member of TRAM VENTURES LLC, which raises capital to support pharmaceutical drug development at Florida State University. Smith Bruer offers portfolio management, pension consulting, and financial planning services to individuals, including high-net-worth clients, as well as employee benefit plans. The firm emphasizes mutual funds, ETFs, and modern portfolio theory, providing customized investment solutions and ongoing portfolio monitoring.

Wealth management
user avatar

Canyon G

Series 65

Tallahassee, FL

Smith Bruer

Canyon Gray is a financial advisor at Smith Bruer in Tallahassee, FL, holding a Series 65 license with one year of industry experience. Prior to joining Smith Bruer, he worked at Synovus Bank and TMBC, LLC, and was a full-time student for eight years. Smith Bruer is a team-based firm providing discretionary and non-discretionary portfolio management, pension consulting, and financial planning for individuals and employee benefit plans. The firm emphasizes mutual funds and ETFs within a modern portfolio theory framework and tailors strategies for both retail clients and plan sponsors.

Wealth management
user avatar

George S

Series 66

Tallahassee, FL

Smith Bruer

George Smith is a financial advisor at Smith Bruer with 23 years of industry experience and holds the Series 66 designation. He has been with Smith Bruer since 2015. Outside of his advisory role, he serves as a board member for Young Life, a Christian ministry focused on high school students. Smith Bruer provides discretionary and non-discretionary portfolio management, pension consulting, and financial planning to individuals, including high-net-worth clients, and employee benefit plans. The firm emphasizes mutual funds and exchange-traded funds based on modern portfolio theory and uses customized allocations and model strategies.

Wealth management
user avatar

Rene B

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Rene Bruer is a CFP® professional with 19 years of industry experience, currently serving with Smith Bruer in Tallahassee, FL. He has been with Smith Bruer Advisors since 2015. In addition to his advisory role, he teaches undergraduate courses as adjunct faculty at Flagler College. Smith Bruer provides discretionary and non-discretionary portfolio management, pension consulting, and financial planning services to individuals, including high-net-worth clients, and employee benefit plans. The firm employs a strategy focused on mutual funds and ETFs, incorporating modern portfolio theory and customized allocations for its clients.

Wealth management
View complete list of advisors at this firm
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