Smith Moore & Co.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$2,173,012,354
Clients
4,095
Advisors
45
across 11 offices
About
Smith Moore & Co. provides investment advisory and financial planning services to a mix of individual clients (including high‑net‑worth households), corporations, and pension/profit‑sharing plans, managing assets through both discretionary and non‑discretionary accounts. The firm’s advisory services cover portfolio management across stocks, bonds, mutual funds, ETFs, options and select alternative investments, and include model portfolios (the Smith Moore Select Models using American Funds) and access to third‑party investment managers.
The firm describes an open‑architecture investment approach that combines proprietary model offerings, individual advisor portfolio construction, and outsourced managers, with periodic reviews and rebalancing to align accounts with clients’ objectives and risk tolerances. Investment selection methods noted in the brochure include fundamental and technical analysis and charting, and advisors work with clients to define whether accounts are managed on a discretionary or non‑discretionary basis.
Smith Moore is also registered as a broker‑dealer and its financial advisors are registered representatives and licensed to sell insurance, so advisors can provide brokerage execution and insurance products in addition to advisory services; the brochure discloses that these activities generate commissions and other transaction‑based compensation and that the firm monitors the resulting conflicts. The firm’s clearing relationship with RBC is disclosed to include a one‑time cash incentive in 2021 and ongoing marketing/recruiting payments, and the brochure describes policies the firm uses to address these arrangements while stating there are no disciplinary matters the firm believes would be material to a client’s evaluation.
Client services
Expertise
Occupation focus
Fee options
Commissions and other transaction-based compensation are received when clients effect securities transactions through Smith Moore broker-dealer; includes 12b-1 fees and insurance commissions
Investment consulting and financial planning services charged hourly, ranging from $125 to $600 per hour, negotiable
Minimum fee: Open Architecture Advisory Plan: $400 annually; Smith Moore Select Models Advisory Plan: $135 (qualified accounts) or $100 (non-qualified accounts) annually Fee-only: Investment advisory fees generally range between 0.5% and 3% annually, negotiable per client
Main office
See office7777 Bonhomme Ave., Suite 2400
Clayton MO 63105
Advisors at this office
15
Offices (11)
Clayton, MO
7777 Bonhomme Ave. Suite 2400, Clayton, MO 63105
15 advisors
Effingham, IL
401 S Banker St Suite E, Effingham, IL 62401
6 advisors
Fulton, MO
534 Court Street, Fulton, MO 65251
5 advisors
Overland Park, KS
40 Corporate Woods 9401 Indian Creek Parkway Suite 1050, Overland Park, KS 66210
5 advisors
Jefferson City, MO 2422 Hyde Park Road
2422 Hyde Park Road Suite A, Jefferson City, MO 65109
4 advisors
Most active in
Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin
Also doing business as
Smith Moore & Co. · Smith, Moore & Co. · The Sevens Advisory Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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