Plymouth, WI Office

Smith Securities LLC provides advisory and consulting services to individual and high‑net‑worth clients as well as retirement‑plan sponsors, offering a portfolio “MRI” analysis, project and ongoing financial consulting (including tax and insurance planning), and retirement‑plan consulting. The firm directs investment management to third‑party advisers and Matson Money rather than managing client assets internally, and it delivers reports to clients on a quarterly basis.

The firm’s stated approach emphasizes fundamental analysis and modern portfolio theory with a long‑term trading orientation, and it tailors recommendations through client interviews and the MRI review process. Smith Securities does not exercise discretionary authority over client accounts and requires clients to use designated third‑party adviser/custodian arrangements for execution and fee withdrawal.

Notable distinctions in the brochure include disclosure that a firm principal is a licensed insurance agent and that the firm may receive commissions or share fees when clients use outside insurance or accounting services, creating potential conflicts of interest to be managed. The brochure also highlights newly added retirement‑plan services and client education components (such as seminars or workshops), the absence of internal AUM, the firm’s requirement that clients use Matson Money, and operational practices like not aggregating block trades.