Solid Rock Financial Solutions LLC

Solid Rock Financial Solutions LLC provides ongoing portfolio management to individuals, high‑net‑worth clients, and charitable organizations, preparing individualized investment policy statements and seeking discretionary authority to implement strategies across mutual funds, equities, ETFs, fixed income, annuities, and occasional private placements or venture capital interests. Although the firm currently reports no assets, clients, or active registered advisors, it documents client risk tolerance and tailors portfolios to individual goals and restrictions.

The firm’s investment approach combines fundamental analysis with modern portfolio theory and a generally long‑term trading horizon, with regular monitoring and quarterly account reviews to align portfolios with clients’ time horizons and risk profiles. It also requires custody at a specified institutional custodian and discloses that it may receive research or other soft‑dollar benefits through custodial relationships.

A distinctive feature is the firm’s affiliation with insurance activities: principals are licensed to sell insurance and annuity products and may receive commissions for those sales, a conflict the firm discloses and documents — an attribute that is uncommon among advisers with this regulatory profile. The brochure also notes that, despite listing private placements and venture capital as investable instruments, the firm does not act as a private‑fund adviser; the firm is newly formed and currently has no AUM, which may influence how services are initially offered.