Solid Rock Investment Advisory LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Solid Rock Investment Advisory LLC is a state‑registered independent advisory firm that provides discretionary asset management along with financial planning and consultation services. It offers ongoing portfolio management tailored to individual goals and time horizons, plus full financial plans and topic‑specific consultations.
The firm’s investment approach is client‑driven and combines fundamental analysis and charting with both long‑term and short‑term strategies, implemented under discretionary trading authority. Accounts are reviewed at least quarterly for suitability, target allocation and rebalancing, and the firm directs clients to a designated custodian for trade execution and reporting.
Notably, the firm is affiliated with an insurance practice and the principal devotes a substantial portion of professional time to insurance activities; the brochure discloses that commission‑based insurance products may be offered and represents a potential conflict of interest. The advisory practice also emphasizes serving individuals, high‑net‑worth clients, trusts and estates and does not indicate a focus on non‑HNW retail individual clients, and it operates with a small client roster and modest assets under management.
Client services
Expertise
Fee options
$0 - $100,000: 1.25% annually $100,001 - $500,000: 1.20% annually $500,001 - $1,000,000: 1.00% annually $1,000,001+: 0.90% annually
$175 per hour with a minimum of 3 hours for a full financial plan
Main office
1510 Stuart Rd NE, Ste 204 C
Cleveland TN 37312
Advisors at this office
1
Most active in
Tennessee
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)