Sonoma Wealth Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$688,060,620
Clients
2,815
Advisors
14
across 4 offices
About
Fermata Advisors provides investment management, financial planning and retirement-plan consulting primarily to individuals (including high‑net‑worth clients), small businesses and plan fiduciaries. The firm offers ongoing portfolio management (typically using mutual funds, ETFs and individual equities) as well as separate financial planning and hourly or project consulting engagements.
The firm portrays its client relationship model as coaching‑centered and delivers both discretionary and non‑discretionary services, drawing on a mix of behavioral, charting, cyclical, fundamental and technical analysis to shape allocations. For employer plans it can provide ERISA fiduciary services, including preparation of investment policy statements, ongoing monitoring and participant education.
Noteworthy distinctions for this firm include ownership interests in affiliated tax and accounting entities that it may recommend to clients, and the use of paid referral and endorsement channels (for example, participation in SmartVestor/Ramsey Solutions and other lead‑generation networks), arrangements disclosed as potential conflicts of interest. Fermata also operates from five or more offices and identifies state or municipal government clients among its client types—features that are relatively uncommon among similarly sized team advisory firms.
Client services
Expertise
Occupation focus
Fee options
Financial planning fees generally start at $5,000.
$0+: 0.75% to 1.00% (for retirement plan consulting subject to ERISA) $0+: up to 1.50% (general investment advisory fee, negotiable)
Insurance commissions earned separately from advisory fees; commission rates vary by product and carrier.
Generally between $250 to $500 per hour for financial planning and consulting services.
Main office
See office539 Broadway, Suite A
Sonoma CA 95476
Advisors at this office
11
Offices (4)
Most active in
Arizona · California · Colorado · Florida · Hawaii · Idaho · Louisiana · Maryland · Montana · Nebraska · Nevada · Ohio · Oregon · Pennsylvania · Tennessee · Texas · Utah · Washington
Also doing business as
Fermata 401 K · Fermata 401(k) LLC · Fermata Advisors · Fermata Advisors LLC · Fermata Advisors, LLC · Fermata Advisory, LLC · Fermata Tax · Fermata, LLC · Rich Financial · Rich Financial LLC · Sonoma Wealth Advisors · Sonoma Wealth Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)