Sound Financial Strategies Group, LLC logo

Sound Financial Strategies Group, LLC

Updated today

Client AUM

$132,165,422

Clients

590

Advisors

6

of 7 employees

About

Sound Financial Strategies Group serves individuals (including families, professionals and small business owners), high-net-worth individuals, trusts, estates and not‑for‑profit entities, providing discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services. Its offerings include fee‑based portfolios managed through firm model portfolios and a sub‑adviser, sponsorship of a wrap‑fee program, and SIMPLE IRA Plus plan advisory with participant education and enrollment support.

The firm builds portfolios using strategic asset allocation, tactical model selection, fund selection and ongoing monitoring, generally exercising full investment discretion for client accounts and conducting reviews at least annually. It also offers a Faith‑Based Investing option that applies screens from the Biblically Responsible Investing Institute and Inspire Insight to align investments with clients’ stated biblical values.

Noteworthy features disclosed in the brochure include that some representatives are registered with an unaffiliated broker‑dealer and an affiliated insurance entity (Sound Financial Strategies Group Insurance, LLC), arrangements under which commissions, 12b‑1 payments and marketing support may be received and are identified as potential conflicts of interest. The brochure also states that, while there are no firm‑level legal or disciplinary events reported, certain members of the management team have been named in disciplinary or legal actions, and the firm documents its procedures for addressing related conflicts and disclosures.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Demographic focus

Religious/faith focused

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Fee options

Fixed

Financial planning fees up to $2,500 per quarter, negotiable depending on scope and complexity.

Percentage

$0 - $499,999.99: 1.44% $500,000 - $999,999.98: 1.38% $1,000,000 - $1,499,999.97: 0.40% $1,500,000+: 0.30%

Commissions

Representatives receive commissions from broker-dealer APW Capital, Inc., 12b-1 fees from mutual funds, and other compensation separate from advisory fees.

Other

Account minimum: $50,000

Main office

116 One Madison Plaza, Suite1100

Madison MS 39110

Advisors at this office

6

Most active in

Alabama · Georgia · Louisiana · Mississippi · Tennessee · Texas

Also doing business as

Sound Financial Strategies Group, Inc. · Sound Financial Strategies Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joel H

CFP®, Series 66

Madison, MS

Sound Financial Strategies Group, LLC

Joel Holden Jr. is a CFP® with 17 years of experience in the financial services industry. He is currently affiliated with Sound Financial Strategies Group, LLC and has held roles at Comprehensive Asset Management and Servicing, Inc. and National Planning Corporation. Holden is involved in community activities through his membership on the Broadmoor Baptist Church Council and owns several small businesses including an accounting group. Sound Financial Strategies Group serves individuals, families, professionals, high-net-worth clients, trusts, estates, and not-for-profit entities by providing discretionary investment management, financial planning, insurance distribution, and retirement plan advisory services. The firm uses strategic asset allocation, tactical model selection, and ongoing portfolio monitoring, offering options such as Faith-Based Investing aligned with clients’ biblical values.

Religious/faith focused
user avatar

Carter G

Series 66

Madison, MS

Sound Financial Strategies Group, LLC

Carter Griffin is associated with Sound Financial Strategies Group, LLC and holds a Series 66 designation. He has one year of industry experience and has previously worked at firms including BDO and Horne LLP. Sound Financial Strategies Group serves individuals, families, professionals, small business owners, trusts, estates, and not-for-profit entities with discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services. The firm uses strategic asset allocation and tactical model selection, including a Faith-Based Investing option aligned with biblical values.

Religious/faith focused
user avatar

Jerry G

ChFC®, Series 63, Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Jerry Grantham is a financial advisor with Sound Financial Strategies Group, LLC, holding a ChFC® designation and Series 63 and 65 licenses. He has 43 years of industry experience and has worked with firms including Comprehensive Asset Management and Servicing, Inc., and Financial Strategies Group, Inc. In addition to his advisory work, Mr. Grantham serves as treasurer of a homeowners association and is an officer at Lakeland Presbyterian Church. Sound Financial Strategies Group serves individuals, families, professionals, small business owners, high-net-worth individuals, trusts, estates, and not-for-profit entities. The firm provides discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services, using strategic asset allocation, tactical model selection, and ongoing portfolio monitoring.

Religious/faith focused
user avatar

Laura H

CFP®, ChFC®, Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Laura Herrington is a CFP®, ChFC®, and holds a Series 65 license with four years of industry experience. She has worked at Sound Financial Strategies Group, LLC since 2022 and previously spent one year at New Perspectives, Inc. Prior to her financial advisory roles, she was employed at St Dominic for five years. Sound Financial Strategies Group serves individuals, families, professionals, small business owners, high-net-worth individuals, trusts, estates, and not-for-profit entities with discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services. The firm employs a strategic asset allocation approach, offers a Faith-Based Investing option, and typically exercises full investment discretion with at least annual client account reviews.

Religious/faith focused
user avatar

Christine C

Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Christine Cole is a financial advisor at Sound Financial Strategies Group, LLC in Madison, MS. She holds a Series 65 designation and has 12 years of experience at Sound Financial Strategies Group and National Planning Corporation. Sound Financial Strategies Group serves individuals, families, professionals, small business owners, high-net-worth clients, trusts, estates, and not-for-profit entities with discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services. The firm uses strategic asset allocation and tactical model selection, offering options including Faith-Based Investing aligned with clients’ biblical values.

Religious/faith focused
user avatar

Jett S

Series 66

Madison, MS

Sound Financial Strategies Group, LLC

Jett Stuart is an advisor at Sound Financial Strategies Group, LLC in Madison, MS, holding a Series 66 designation with less than one year of industry experience. His prior work includes roles at APW Inc, Trustmark Bank, and several other organizations. Sound Financial Strategies Group serves individuals, families, professionals, small business owners, high-net-worth individuals, trusts, estates, and not-for-profit entities, offering discretionary investment management, financial planning, insurance product distribution, and retirement plan advisory services. The firm employs strategic asset allocation, tactical model selection, and ongoing portfolio monitoring, and provides a Faith-Based Investing option aligned with clients’ biblical values.

Religious/faith focused
View complete list of advisors at this firm
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