Sound Financial Strategies Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$132,165,422
Clients
590
Advisors
5
of 7 employees
About
Sound Financial Strategies Group provides discretionary investment management, financial planning, and insurance product recommendations to individuals, families, small business owners, professionals, and high‑net‑worth clients. The firm reports approximately $217.7 million in discretionary assets under management across Fee‑Based Accounts and sponsors a wrap fee program for accounts custodied at Charles Schwab.
The firm manages client portfolios using model portfolios, a sub‑adviser, and periodic Investment Committee reviews, and advisors contact clients at least annually to reassess objectives and risk tolerance. It also offers a Faith‑Based Investing option that applies biblical screening criteria sourced from the Biblically Responsible Investing Institute and Inspire Insight, which can narrow the investable universe compared with unconstrained strategies.
The brochure discloses several features that are less common among similar team firms: some representatives are registered representatives of APW Capital, Inc., and may receive commissions, 12b‑1 fees, and other brokerage compensation in addition to advisory fees, and an affiliated entity (Sound Financial Strategies Group Insurance, LLC) receives direct compensation for insurance sales. The firm also notes a legal matter involving a member of management who was named in litigation concerning a beneficiary change, which the firm states it does not consider material.
Client services
Fee options
Financial planning flat fees up to $2,500 per quarter, negotiable
$0 - $499,999.99: 1.44% $500,000 - $999,999.98: 1.38% $1,000,000 - $1,499,999.97: 0.40% $1,500,000+: 0.30%
Commissions from insurance products and broker-dealer activities; 12b-1 fees from mutual funds; compensation from broker-dealer APW Capital, Inc.
Account minimum: $50,000 Fee-only: Flat fee financial planning up to $2,500 per quarter, negotiable
Main office
116 One Madison Plaza, Suite1100
Madison MS 39110
Advisors at this office
5
Most active in
Alabama · Georgia · Louisiana · Mississippi · Tennessee · Texas
Also doing business as
Sound Financial Strategies Group, Inc. · Sound Financial Strategies Group, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")