Southern Financial Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,048,436,687
Clients
1,140
Advisors
4
of 8 employees
About
Southern Financial Group serves individuals, high‑net‑worth individuals, corporations and other businesses with discretionary portfolio management, financial planning, consulting, income tax preparation and estate settlement services. The firm reports approximately $1.05 billion in discretionary assets under management across roughly 1,140 client relationships.
The firm emphasizes individualized investment plans and asset allocation, implementing strategies through discretionary management across a broad set of instruments (exchange‑listed securities, mutual funds, fixed income and foreign securities) with periodic rebalancing and annual reviews. Advisory fees are charged as a percentage of assets and billed quarterly, and the firm uses custodian platform services (including Fidelity and National Financial Services via Osaic) that provide execution, reporting and research resources.
What is distinctive is the firm’s scale relative to staff: three listed investment advisors oversee an unusually large client roster and AUM per advisor compared with typical team firms. The brochure also discloses multiple industry affiliations and potential conflicts (registered representative and insurance activities through Osaic, minority interests in National Advisors entities) and references third‑party ratings and external information sources in its public materials.
Client services
Expertise
Fee options
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.85% $1,000,001 - $2,000,000: 0.75% $2,000,001+: 0.50%
Advisors may earn commissions for insurance sales and as registered representatives; commissions separate from advisory fees
$50 to $200 per hour for financial planning, consulting, income tax preparation, and estate settlement services
Account minimum: $50,000 Minimum fee: Minimum quarterly fee of $75 per account
Main office
700 Corporate Parkway
Birmingham AL 35242
Advisors at this office
4
Most active in
Alabama · Florida · Georgia · Louisiana · Mississippi · North Carolina · Tennessee · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
David P
CFP®, PFS™, Series 63
Birmingham, AL
Southern Financial Group, LLC
David Painter is a financial advisor with Southern Financial Group, LLC in Birmingham, AL, holding the CFP®, PFS™, and Series 63 designations and bringing 32 years of industry experience. He has worked at Southern Financial Group since 2006 and was previously with Triad Advisors, Inc. from 2001 to 2024. Outside of his advisory role, he is involved in tax preparation and planning through Southern Financial Group and owns a rental property business. Southern Financial Group serves individuals, high net worth clients, corporations, and businesses, offering discretionary portfolio management, financial planning, consulting, income tax preparation, and estate settlement services. The firm manages nearly $936 million in discretionary assets for over 1,100 clients, focusing on personalized investment policies and continuous account monitoring within a small advisory team.
Adam J
CFP®
Birmingham, AL
Southern Financial Group, LLC
Adam Jenkins is a CFP® professional with two years of industry experience, currently serving at Southern Financial Group, LLC. He has previously worked with Osaic Wealth, Inc. and Triad Advisors. Jenkins also holds a Notary Public position, providing document notarization services for clients as needed. Southern Financial Group, LLC is a registered investment adviser serving individuals, high net worth clients, corporations, and businesses. The firm manages discretionary portfolios through personalized investment policies, employing a mix of equities, fixed income, mutual funds, ETFs, and foreign securities, alongside financial planning, tax preparation, and estate settlement services.
Peter S
CFP®
Birmingham, AL
Southern Financial Group, LLC
Peter Schilli is a CFP® professional with two years of industry experience, currently serving as an advisor at Southern Financial Group, LLC in Birmingham, AL. His career includes roles at OSAIC, Robert Trent Jones, and Wells Fargo Bank. Southern Financial Group serves individuals, high-net-worth clients, corporations, and businesses with discretionary portfolio management, financial planning, consulting, income tax preparation, and estate settlement services. The firm manages approximately $1.05 billion in discretionary assets and emphasizes individualized investment plans implemented through periodic rebalancing and annual reviews.
Christopher H
CFP®, PFS™, Series 63
Birmingham, AL
Southern Financial Group, LLC
Christopher Holder is a financial advisor at Southern Financial Group, LLC in Birmingham, AL, holding the CFP® and PFS™ designations with 32 years of industry experience. He has worked at Southern Financial Group since 2006 and previously at Triad Advisors, Inc. from 2001 to 2024. Outside of advising, he serves on the board of directors for Just Keep Smiling, a nonprofit providing financial aid to families with critically ill children. Southern Financial Group serves individuals, high net worth clients, corporations, and businesses by offering discretionary portfolio management, financial planning, consulting, tax preparation, and estate settlement services. The firm manages nearly $936 million in assets for over 1,100 clients, focusing on individualized investment policies and continuous account monitoring through a small advisory team.
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