Southland Investments
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Southland Investments provides personalized investment management and financial planning to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses. The firm manages approximately $24.5 million in discretionary client assets across roughly 84 accounts and offers services including financial objective setting, cash‑flow management, retirement and education planning.
The firm’s investment approach centers on a proprietary Trend Tracking methodology that incorporates charting and technical analysis and uses proprietary Trend Tracking Indexes to identify market direction and guide entry and exit points. Core allocations are typically in passively managed index funds and exchange‑traded funds, with downside management implemented through a disciplined trailing sell‑stop strategy; accounts are reviewed at least quarterly and managed on a discretionary basis.
What is uncommon compared with many peers is that Southland explicitly engages in the sale of mutual funds and ETFs as part of its business model and also discloses modest advertising revenue from an investment blog (www.theetfbully.com). The combination of direct product sales, a documented proprietary trend‑index framework, and explicit trailing sell‑stop rules distinguishes its offering from supported firms that more often provide portfolio management without retail product sales or ancillary publishing activity.
Client services
Expertise
Fee options
$0 - $50,000: 3.0% annually $50,000 - $100,000: 2.4% annually $100,000 - $250,000: 1.4% annually $250,000 - $500,000: 1.2% annually $500,000 - $1,000,000: 1.0% annually $1,000,000+: 0.80% annually
Account minimum: $25,000 for individual accounts, no minimum for IRA or Pension Plan accounts
Main office
See office16168 Beach Blvd. #201
Huntington Beach CA 92647
Advisors at this office
1
Offices (2)
Most active in
California · New York
Also doing business as
Niemann, Ulli Gerhard · Southland Investments
Disclosures
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Business activities & affiliations
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Forms ADV
Quick links
Advisors at this firm
Ulli N
Huntington Beach, CA
Southland Investments
Ulli Niemann is a financial advisor at Southland Investments with 33 years of industry experience. He has been with Southland Investments since 1993. Niemann maintains an investment-related blog, The ETF Bully, which generates advertising revenue. Southland Investments provides personalized investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a proprietary trend-tracking methodology using passively managed index funds and ETFs, managing roughly $22.6 million across about 95 discretionary accounts.
George S
CFA®
Roslyn Heights, NY
Southland Investments
George Spritzer is a CFA® charterholder with 16 years at Southland Investments and 18 years of experience in the financial industry. He is based in Roslyn Heights, NY, and has worked at Bright Trading LLC since 2008. Outside of advisory work, he receives nominal compensation from a public blog. Southland Investments provides personalized investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a proprietary trend-tracking methodology focused on passively managed index funds and ETFs, managing downside risk through a trailing sell-stop discipline and proprietary indexes.
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