Southward Financial Services, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Southward Financial Services is a fee‑only registered investment adviser that provides personalized, confidential financial planning and ongoing investment management to individuals, trusts, estates and charitable organizations. The firm also offers tax preparation as a separate service performed by a CPA on staff, and it has stopped accepting new financial planning and investment management clients effective January 1, 2026 as part of an owner succession plan.
Portfolios are constructed primarily using strategic asset allocation across no‑load or low‑load mutual funds and ETFs, with individual securities used where appropriate, and are reviewed and rebalanced at least quarterly against relevant benchmarks. The firm generally operates on a non‑discretionary basis, consulting with clients prior to trades and only executing transactions under a limited power of attorney when the client specifically authorizes it.
As a solo, owner‑run practice managing roughly $9.47 million for about ten clients, the firm’s combination of an on‑staff CPA for tax preparation and a primarily non‑discretionary approach is atypical among similarly sized independent advisers. The firm has also implemented a succession-related referral arrangement that included terminating certain client agreements and entering a promoter agreement to facilitate referrals to another advisory firm; it does not take custody of client assets and uses an independent custodian for execution and reporting.
Client services
Expertise
Fee options
Retainer agreement fees are fixed and negotiated based on scope and complexity.
$0 - $300,000: 0.90% $300,001 - $1,000,000: 0.70% $1,000,001+: 0.50%
$180/hour, rounded to nearest half-hour, for financial planning; not negotiable.
Minimum fee: No minimum fee is set for Investment Management Services Agreements or Retainer Agreements; minimum fees may be waived or negotiated. Fee-only: Firm is fee-only financial planning and investment management; receives no commissions or other compensation.
Main office
Pickerington OH
Advisors at this office
1
Most active in
Ohio
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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