Granite Bay, CA Douglas Plaza Dr. Office

Sowell Management is a multi-team registered investment adviser that serves individuals (including high‑net‑worth clients), retirement plans, corporations and other RIAs with discretionary and non‑discretionary portfolio management, financial planning and retirement‑plan advisory services. The firm operates through an independent‑contractor model of over 100 IARs and also provides ancillary business support to those IARs such as trading, compliance, technology and back‑office services.

Portfolios are typically constructed from mutual funds, ETFs and individual equity and debt securities and the firm employs multiple management styles (strategic and tactical allocation, individual equity selection and customized portfolio design) including model portfolios such as the Sowell Visionary Allocation Strategies (created with Goldman Sachs) and sub‑advisory relationships with firms like Affinity and Rayliant. Sowell also offers third‑party manager selection, unified managed account (Flex) solutions delivered via platforms such as GeoWealth/Adhesion and Envestnet, and the ability to manage held‑away accounts through Pontera.

Sowell’s ADV includes multiple recent material amendments — noting ownership information, additions and changes to sub‑advisory arrangements, revenue‑sharing with Rayliant, the Sowell Visionary Models, and disclosure that some IARs make unaffiliated private funds available (sometimes white‑labeled) — items the firm flags as potential conflicts of interest. The firm also discloses affiliated non‑investment activities (Sowell Insurance Services) and a professional services agreement with Advanced Planning Group for tiered estate/tax planning, and notes that some IARs operate separate business entities that may include attorney or CPA practices, a mix of relationships that is less common among peers.