SpendVest

SpendVest provides an online, algorithm-driven robo‑advisory service to individual clients, using a rules‑based platform that maps users’ spending activity to publicly traded companies and invests primarily in equities and ETFs. The firm is a solo independent adviser and reported $0 in assets under management and four clients in its most recent brochure.

The platform determines suitability and portfolio guardrails from client questionnaires (age, financial situation, objectives, and risk tolerance) and then automatically allocates and rebalances accounts under a long‑term, quantitative approach informed by modern portfolio theory. Accounts are managed discretely by the algorithm with no routine human review, clients may not impose personal investment exclusions, and the firm acts as a fiduciary for retirement accounts.

SpendVest does not use percentage‑of‑AUM pricing (instead charging a flat subscription billed via Apple/Google/Stripe) and discloses promotional discounts or trial offers, which is atypical among independent advisers. It also requires use of a specific custodian (Alpaca Securities), receives a portion of interest on clients’ uninvested cash balances, and processes client contributions on a weekly batching schedule with minimum trade thresholds that can leave funds uninvested—features that create potential conflicts of interest and operational considerations not commonly found at peer firms.