Split Rock Private Trading and Wealth Management LLC logo

Split Rock Private Trading and Wealth Management LLC

Updated today

Client assets under management

$295,145,055

Clients

997

40% high-net-worth

Advisors

5

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

199

Very High

Average account size

$296,033

About

Split Rock Private Trading and Wealth Management LLC serves individuals (including high net worth clients), pension plans, and an investment company, and provides ongoing portfolio management through separately managed accounts. The firm prepares an Investment Policy Statement for each client and generally manages accounts on a discretionary basis.

Split Rock’s investment approach blends charting, fundamental, technical, and cyclical analysis and uses both long-term and short-term trading strategies; it may employ short sales, margin, and options in appropriate accounts, which can increase risk. The firm monitors accounts continuously and rebalances portfolios as needed, and it acts as a fiduciary when advising retirement accounts.

What is distinctive is that Split Rock acts as the investment manager to an exchange-traded fund (the North Shore Equity Rotation ETF, ticker KOOL) and receives a portion of the fund’s expense ratio, and it also licenses a model portfolio on the Interactive Advisors platform for which it receives compensation—arrangements that are uncommon among similar team firms and are disclosed as potential conflicts. The brochure also discloses related-party activities (owners’ real estate holdings) and that some supervised persons are licensed to sell commissionable insurance products, affiliations the firm says are not solicited to clients.

Client services

Portfolio management

Expertise

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management

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Fee options

Percentage

$0 - $50,000: 1.75% $50,000 - $500,000: 1.50% $500,000+: 1.25%

Other

Account minimum: $100,000

Main office location

Split Rock Private Trading and Wealth Management LLC

105 Arch St

Cloquet MN 55720, United States

Number of offices

2

Most active in

Florida · Illinois · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jedd A

CFP®, ChFC®, Series 65

Cloquet, MN

Split Rock Private Trading and Wealth Management LLC

Jedd Anich is a financial advisor with Split Rock Private Trading and Wealth Management LLC, holding CFP® and ChFC® designations and four years of industry experience. He has worked at Bear Valley Financial LLC since 2022 and Split Rock since 2021. Outside of advising, Anich serves as an assistant hockey coach for the Cloquet School District and is involved with patient education initiatives through Snow Companies. Split Rock Private Trading and Wealth Management LLC provides portfolio management services to individuals, high-net-worth clients, and pension plans, managing accounts on a discretionary basis using a combination of technical, fundamental, and cyclical analysis. The firm also manages the North Shore Equity Rotation ETF (ticker: KOOL) and offers a model portfolio on the Interactive Advisors platform.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
user avatar

Mark C

Series 63, Series 65

Cloquet, MN

Split Rock Private Trading and Wealth Management LLC

Mark Cool is a financial advisor with Split Rock Private Trading and Wealth Management LLC in Cloquet, MN, holding Series 63 and Series 65 licenses and having 16 years of industry experience. He has previously worked with North American Shale Energy Fund LP and Split Rock Asset Management LLC. Outside of advising, he serves as vice president of Blacklist Brewing Co., a European-inspired craft brewery, and is a finance committee member at Cloquet Country Club. Split Rock Private Trading and Wealth Management LLC provides portfolio management services to individuals, high-net-worth clients, and pension plans, managing accounts on a discretionary basis with an investment process that incorporates charting, technical, fundamental, and cyclical analysis. The firm also manages the North Shore Equity Rotation ETF (ticker: KOOL) and offers a model portfolio on the Interactive Advisors platform.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
user avatar

Kelly J

Series 63, Series 65

Cloquet, MN

Split Rock Private Trading and Wealth Management LLC

Kelly Johnson is a financial advisor with Split Rock Private Trading and Wealth Management LLC in Cloquet, MN, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. He has been with Split Rock since 2014. Outside of his advisory role, Johnson serves as a commissioner on the Cloquet Planning & Zoning Commission and is a board member of Cloquet Community Memorial Hospital. Split Rock Private Trading and Wealth Management LLC provides portfolio management services to individuals, high-net-worth clients, and pension plans, managing accounts on a discretionary basis with an investment approach that integrates charting, technical, fundamental, and cyclical analysis. The firm also manages the North Shore Equity Rotation ETF (ticker: KOOL) and offers a model portfolio through the Interactive Advisors platform.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
user avatar

Dale A

Series 63, Series 65

Cloquet, MN

Split Rock Private Trading and Wealth Management LLC

Dale Anich is a financial advisor with Split Rock Private Trading and Wealth Management LLC, holding Series 63 and Series 65 credentials and 18 years of industry experience. He has worked at Bear Valley Financial, LLC since 2022 and has been with Split Rock since 2020. Anich is also a licensed insurance agent in Minnesota and Wisconsin, owning and managing an insurance agency. Split Rock Private Trading and Wealth Management LLC provides portfolio management services to individuals, high-net-worth clients, and pension plans, offering discretionary account management based on clients’ goals and risk tolerance. The firm manages the North Shore Equity Rotation ETF (ticker: KOOL) and offers a model portfolio on the Interactive Advisors platform, utilizing a combination of charting, technical, fundamental, and cyclical analysis in its investment approach.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
user avatar

Tyler K

Series 63, Series 65

Cloquet, MN

Split Rock Private Trading and Wealth Management LLC

Tyler Kocon is a financial advisor at Split Rock Private Trading and Wealth Management LLC with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Split Rock since 2010, including prior roles at Split Rock Asset Management LLC and North American Shale Energy Fund LP. Outside of his advisory work, he serves as Vice-President of Blacklist Brewing Co., a European-inspired craft brewery, where he oversees financial operations. Split Rock Private Trading and Wealth Management LLC provides portfolio management services to individuals, high-net-worth clients, and pension plans through separately managed accounts and written Investment Policy Statements. The firm manages the North Shore Equity Rotation ETF (KOOL) and offers a model portfolio on the Interactive Advisors platform, employing a combination of technical, fundamental, and cyclical analysis with both long- and short-term trading strategies.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
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