Spurgeon Financial Group

The firm provides financial planning and portfolio management primarily to individual clients — including a substantial number of high-net-worth households — and also advises businesses, charities and small pension plans. It reports approximately $37.8 million in assets under management and serves about 335 clients with a single principal advisor.

The firm’s investment process emphasizes fundamental analysis and a generally conservative, low-turnover approach, allocating client assets to stocks, bonds, mutual funds, ETFs and government securities while tailoring plans through consultations that cover tax, insurance, retirement and estate matters. It typically manages client accounts on a non‑discretionary basis, reviews managed accounts regularly, and assists clients in selecting and monitoring outside money managers for alternative investments.

Noteworthy features relative to peers include an unusually high client-to-advisor ratio and a predominance of non‑discretionary AUM, both of which are uncommon for firms of this size and support model. The firm’s owner is a licensed insurance agent who sells insurance products for commissions and the adviser occasionally receives a portion of fees when referring clients to third‑party managers for specialized or alternative strategies.