Lake Geneva, WI Office

Spyrnal Wealth Management provides investment management, financial planning, and advisory services primarily to individual and high-net-worth clients, and implements discretionary portfolios through model-based managed account programs and UMA platforms. The firm also refers clients to outside managers and may engage unaffiliated sub‑advisers for certain client accounts.

The firm constructs individualized investment plans using client objectives, risk tolerance, time horizon and liquidity needs, then implements those plans through tailored asset‑allocation targets and discretionary authority when agreed. Investment analysis incorporates fundamental, technical and cyclical methods, and the firm monitors third‑party managers, overlay strategists, and sub‑advisers as part of its supervisory process.

A distinguishing feature is the firm’s affiliation with insurance agencies: firm principals act as licensed insurance agents for affiliated entities and disclose devoting approximately 30% of their time to that business, and they may offer insurance products for which they receive commissions (which the firm states do not offset advisory fees). The firm also emphasizes use of overlay managers and sub‑advisers for implementation and notes it does not accept custody of client assets beyond fee withdrawals and that clients retain responsibility for proxy voting.