Steeloaks Investment Advisers, Inc.

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Client assets under management

$59,000,000

Clients

269

4% high-net-worth

Advisors

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$219,331

About

SteelOaks serves individual investors (including high‑net‑worth clients) and a range of institutional clients — pension and profit sharing plans, trusts, endowments, public funds and municipalities — offering discretionary investment management and investment‑related consulting but not comprehensive financial planning. The firm reported managing approximately $117 million in discretionary assets and $14 million in non‑discretionary assets as of December 31, 2025.

The firm’s investment approach emphasizes passive management using broadly diversified ETFs, supported by quantitative and technical analysis, with portfolios rebalanced on an annual schedule. Its named strategies include Allocator Pro I and II (equity sleeves built from preselected ETFs and an equal‑weight allocation to the 30 Dow Jones Industrial stocks for larger accounts) and a Balanced strategy that pairs those equity allocations with laddered fixed‑income; dividends are reinvested on a contrarian basis per the brochure’s description.

Noteworthy elements in the brochure include references to the firm’s historical research and client performance reporting — for example, a claim that equal‑weighting the Dow 30 has produced lower risk and better long‑term returns and that clients receive performance reports — which indicates the firm documents and discusses past results in client materials more explicitly than many peers. The firm also lists municipalities and public funds among its client types, and operates as a small, owner‑managed advisory team that combines investment oversight with compliance responsibilities, a mix that is uncommon among supported firms of this size.

Client services

Portfolio management Pension consulting

Consulting, institutional research & analysis

Expertise

Passive / index investing Active portfolio management

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $250,000: 1.25% $250,000 - $1,000,000: 1.00% $1,000,000 - $3,000,000: 0.75% $3,000,000 - $5,000,000: 0.50% $5,000,000+: 0.40%

Other

Fee-only: Fixed fees negotiable, also consulting services with tiered percentage rates

Main office location

Steeloaks Investment Advisers, Inc.

135 Palm Drive

Weirton WV 26062, United States

Number of offices

Most active in

Ohio · Pennsylvania · West Virginia

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Website 304-723-6700

Advisors at this firm

Michael P

Series 63, Series 65

Weirton, WV

Steeloaks Investment Advisers, Inc.

Michael Payne is a financial advisor with Steeloaks Investment Advisers, Inc., holding Series 63 and Series 65 credentials and over 23 years of industry experience. He has been with Steeloaks Investment Advisers and Purshe Kaplan Sterling Investments since 2005. Steeloaks Investment Advisers provides discretionary investment management and consulting services to individuals, trusts, pension plans, endowments, foundations, public funds, and municipalities. The firm uses quantitative, technical, and passive investment strategies, focusing on diversified portfolios constructed primarily with exchange-traded funds and annual rebalancing.

Passive / index investing Active portfolio management Founder/Business Owner

Donald K

Series 63

Weirton, WV

Steeloaks Investment Advisers, Inc.

Donald Kendrick is a financial advisor at Steeloaks Investment Advisers, Inc. in Weirton, WV, holding a Series 63 designation with 29 years of industry experience. He has been with Steeloaks since 1997. Steeloaks Investment Advisers provides discretionary investment management and consulting services to a range of clients including individuals, trusts, pension plans, endowments, public funds, and municipalities. The firm employs quantitative, technical, and passive investment strategies, focusing on diversified portfolios primarily constructed with exchange-traded funds and monitored through firm-specific historical research.

Passive / index investing Active portfolio management Founder/Business Owner

Sara P

Series 66

Weirton, WV

Steeloaks Investment Advisers, Inc.

Sara Payne is a Series 66 licensed financial advisor with Steeloaks Investment Advisers, Inc., where she has worked since 1997. She has 27 years of industry experience. Steeloaks Investment Advisers provides discretionary investment management and consulting services to individuals, trusts, pension plans, endowments, public funds, and municipalities. The firm uses quantitative, technical, and passive investment strategies, primarily employing diversified portfolios with exchange-traded funds, and offers several model portfolios including equity allocations and balanced fixed-income strategies.

Passive / index investing Active portfolio management Founder/Business Owner

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