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Sterling Financial Planning

Updated today

Client AUM

$0

Clients

31

Advisors

1

of 1 employees

About

The firm provides comprehensive financial planning and investment advice to individuals and families, addressing areas such as retirement planning, college funding, cash flow and budgeting. Services are delivered through a structured engagement that begins with an in-depth introductory meeting, culminates in a written financial plan, and may include an ongoing implementation service with periodic check‑ins.

The adviser bases investment recommendations on fundamental analysis and may utilize active, core-plus-satellite, or passive strategies when advising clients, but does not provide ongoing continuous supervision or discretionary portfolio management. Clients retain control of their accounts and custody; the firm does not take custody of client assets or furnish formal account performance reports.

Notably, the firm does not use percentage‑of‑assets‑under‑management fees and instead operates on fixed‑fee engagements and limited hourly arrangements, and it reports no client assets under firm management. The adviser’s background in planned giving and life‑planning training, combined with year‑long implementation support and coordination with clients’ other professionals, distinguishes the practice as focused on holistic planning rather than outsourced portfolio administration.

Client services

Financial planning

Expertise

College savings (529s, UTMA, etc.) Cash flow / budgeting General retirement planning

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Fee options

Fixed

One-time start-up fee: $3,000 for singles and $4,000 for couples

Project-based

Hourly rate of $300 with a minimum two-hour engagement ($600 minimum)

Other

Minimum fee: Minimum monthly fee of $450 for single clients and $650 for couples Fee-only: Fixed monthly fees between $450-$800 for singles and $650-$1,000 for couples, plus a one-time start-up fee of $3,000 for singles and $4,000 for couples

Main office

475 Park Avenue South, Suite 2100

New York NY 10016

Advisors at this office

1

Most active in

Louisiana · New York · Texas

Also doing business as

Sterling Financial Planning · Sterling, Cynthia Gail

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
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