Sterling Investment Counsel, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$976,968,743
Clients
853
Advisors
5
of 9 employees
About
Sterling Investment Counsel provides discretionary and non-discretionary portfolio management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations, pension and charitable plans. The firm manages roughly $1.03 billion across about 853 client relationships and also offers managed-account solutions through the AssetMark platform.
The firm’s investment process draws on modern portfolio theory, fundamental analysis and charting, and it employs both long- and short-term trading approaches while using asset allocations from independent strategists when appropriate. Its disclosures identify use of a range of instruments—including structured products, leveraged loans and non-U.S. securities—and note that separately managed accounts can involve derivative strategies and borrowing.
Sterling’s regulatory and professional footprint is notable: supervised persons serve as registered representatives of LPL Financial, are licensed insurance agents, and some are licensed attorneys who may provide legal services or advice outside of the advisory engagement. The firm operates with a relatively small advisor team managing over $1 billion in AUM, offers financial planning at no additional charge, and requires Fidelity custody for most accounts while disclosing potential soft-dollar benefits and commissionable product sales.
Client services
Expertise
Fee options
$0 - $500,000: 1.50% $500,001+: 1.25%
Supervised persons may accept commissions from the sale of securities including mutual funds and insurance products; commissions are not primary compensation.
Minimum fee: Minimum annual fee of $1,500
Main office
360 Delaware Avenue, Suite 400
Buffalo NY 14202
Advisors at this office
5
Most active in
California · Colorado · Connecticut · Florida · Maryland · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Tennessee · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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