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Sterling Wealth Management, Inc.

Updated today

Client assets under management

$443,740,972

Clients

234

56% high-net-worth

Advisors

8

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

29

Very Low

Average account size

$1,896,329

About

Sterling Wealth Management provides advisory services to individuals, families, trusts, estates, charitable organizations, business entities, and certain qualified retirement plans. Services are offered through two primary programs—Wealth Management and Asset Management—and include investment consulting, asset management, financial planning, relationship management, and concierge services.

The firm follows an evidence-based, fundamentally informed investment philosophy that emphasizes long-term, globally diversified asset allocation and cost minimization, using mutual funds and ETFs as portfolio building blocks. Sterling typically manages discretionary accounts, conducts an initial discovery process and ongoing reviews, and also offers non‑discretionary financial consulting on an hourly or project basis.

Notable features that distinguish Sterling from many peers include its use of Standing Letters of Authorization (SLOAs) for client-directed third‑party transfers (subject to the SEC no‑action criteria) and its practice of being fee‑only while being deemed to have custody solely for fee‑billing purposes. The firm also discloses that it pays ongoing referral fees to outside solicitors and that it does not vote client proxies, which are left to clients to handle.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management

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Fee options

Fixed

Flat fees may apply based on hourly rate for Financial Consulting projects

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000.01 - $5,000,000: 0.75% annually $5,000,000.01+: 0.50% annually

Project-based

$250/hour for Certified Financial Planner professional

Other

Account minimum: $1,000,000 Fee-only: Fee-only private wealth management; fees computed as a percentage of assets under management; no commissions.

Main office location

Sterling Wealth Management, Inc.

301 N. Neil Street, Suite 203

Champaign IL 61820, United States

Number of offices

1

Most active in

California · Colorado · Illinois · Michigan · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sharon A

CFP®

Champaign, IL

Sterling Wealth Management, Inc.

Sharon Allen is a CFP® professional with over 21 years of experience in financial advising, currently serving at Sterling Wealth Management, Inc. since 2004. She is a board member of the University of Illinois Employees Credit Union and a lecturer at the University of Illinois, where she teaches courses within the Certified Financial Planning curriculum. Allen is also involved in several nonprofit finance and estate planning organizations in the Champaign, IL area. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and retirement plans with private wealth management and asset management services. The firm follows an evidence-based, long-term investment approach emphasizing fundamental analysis, diversification, asset allocation, and cost minimization, providing discretionary portfolio management along with consulting and concierge services.

Wealth management
user avatar

Jenna W

CFP®

Champaign, IL

Sterling Wealth Management, Inc.

Jenna Woods is a CFP® professional with three years of experience at Sterling Wealth Management, Inc. in Champaign, IL. Prior to her advisory role, she worked at Style & Grace Salon & Day Spa and Stephens Family YMCA. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans with private wealth management and asset management services. The firm employs an evidence-based, long-term investment approach focused on fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
user avatar

Joshua K

Series 66

Champaign, IL

Sterling Wealth Management, Inc.

Joshua Kushner is a financial advisor at Sterling Wealth Management, Inc. with seven years of industry experience. He holds a Series 66 designation and previously worked at CUNA Mutual Group, CUNA Brokerage Services, and Ameriprise Financial Services. Outside of his advisory role, he is the founder and manager of We Vent It, LLC, a vending and ATM service business. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans, offering private wealth management and asset management services. The firm follows an evidence-based, long-term investment philosophy emphasizing fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
user avatar

Daly A

CFP®, CFA®, Series 66

Champaign, IL

Sterling Wealth Management, Inc.

Daly Andersson is a CFP® and CFA® credentialed financial advisor with 15 years of industry experience. He is currently a Wealth Advisor at Sterling Wealth Management, Inc. in Champaign, IL, where he has worked since 2023. His prior experience includes roles at Sanctuary Advisors, Busey Bank, Busey Investment Services, and Raymond James Financial Services. Andersson is also involved with the University of Illinois as an independent contractor, co-creating and guest lecturing for a course on financial planning specifically addressing challenges and opportunities faced by women. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and retirement plans, offering a range of private wealth and asset management services. The firm follows an evidence-based, long-term investment approach emphasizing fundamental analysis, global diversification, and cost minimization, with portfolios typically managed on a discretionary basis.

Wealth management
user avatar

Seth E

CFP®, Series 65

Champaign, IL

Sterling Wealth Management, Inc.

Seth Elam is a CFP® and holds a Series 65 license with five years of industry experience. He has worked at Sterling Wealth Management, Inc. since 2018 and previously held positions at Busey Wealth Management and RSM US LLP. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans with private wealth management and asset management services. The firm follows an evidence-based, long-term investment approach emphasizing fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
user avatar

Raymon B

CFP®, Series 63, Series 65

Champaign, IL

Sterling Wealth Management, Inc.

Raymon Brown is a CFP® professional with 24 years of experience in financial advisory. He has been with Sterling Wealth Management, Inc. since 2012 and also maintains a role as a director and shareholder at Erwin Martinkus & Cole, Ltd, a law firm specializing in estate planning. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans, providing private wealth management and asset management services. The firm follows an evidence-based, long-term investment philosophy emphasizing fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
user avatar

David S

Series 65

Champaign, IL

Sterling Wealth Management, Inc.

David Sun is a financial advisor at Sterling Wealth Management, Inc. in Champaign, IL, holding a Series 65 designation with one year of industry experience. He has been with Sterling Wealth Management since 2014 in various capacities. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans, providing private wealth management and asset management services. The firm follows an evidence-based, long-term investment approach focused on fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
user avatar

Pablo J

Series 65

Champaign, IL

Sterling Wealth Management, Inc.

Pablo Jimenez Zamora is a financial advisor at Sterling Wealth Management, Inc. in Champaign, IL, holding a Series 65 designation with one year of industry experience. Prior to joining Sterling Wealth Management, he worked at the University of Illinois at Urbana Champaign, University of Illinois Community Credit Union, and Busey Bank. Sterling Wealth Management serves individuals, families, trusts, estates, charitable organizations, business entities, and pension and profit-sharing plans with private wealth management and asset management services. The firm follows an evidence-based, long-term investment philosophy emphasizing fundamental analysis, global diversification, asset allocation, and cost minimization.

Wealth management
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