Coral Gables, FL Ponce De Leon Boulevard Office

Team
Updated today
STIFEL logo

STIFEL

Institution

Firm-wide stats for STIFEL

Total advisors

3,358

Across 472 offices

Clients per advisor

69 Very Low

Avg AUM per client

$773,556 Very High

HNW client ratio

32% High

About

Stifel serves a broad range of clients—individuals (including high net worth and non-HNW clients), institutional clients such as pension and profit-sharing plans, charitable organizations, and state and municipal entities—and provides both brokerage and investment advisory services, including fee-based financial planning, wrap programs, and recommendations of third‑party advisers. The firm’s fee‑based plans are typically episodic, delivered by Financial Advisors or the Wealth Planning Department, and do not automatically include implementation or ongoing monitoring unless a client engages Stifel for execution.

The firm’s investment analysis and allocation guidance are built on a proprietary methodology developed by its Investment Strategy Group (Stifel IS), which uses forward‑looking capital market assumptions and probabilistic modeling to produce asset allocation, retirement, insurance, and estate planning analyses. Plans and model allocations are intended as a basis for client decisions rather than guarantees; clients generally retain discretion over implementation and may be asked to supply outside account information that Stifel does not independently verify.

Compared with many large institutional peers, Stifel’s brochure emphasizes several activities and affiliations that are less common: the firm provides services to private funds and pooled vehicles and has been involved in municipal placement and related municipal‑market activity (including regulatory matters addressed in recent SEC and FINRA settlements). It also operates alongside affiliated trust companies and banks that offer pledged‑asset/credit line facilities that can use advisory assets as collateral, and notes that some of its management persons are licensed to practice law (without providing legal services to advisory clients). The firm’s disclosures also describe substantial recent regulatory enforcement, including an SEC order related to electronic communications that resulted in undertakings and a monetary penalty.

Based on STIFEL

Expertise

General retirement planning Income planning

Based on STIFEL

Location

2333 Ponce De Leon Boulevard, Suite 900

Coral Gables FL 33134

Advisors at this office

17

Advisors at this office

user avatar

Alejandro H

Series 66

Coral Gables, FL

STIFEL

Alejandro Hasegawa is a financial advisor at Stifel with four years of industry experience. He holds a Series 66 designation and has worked at several firms including Raymond James & Associates, Insigneo Securities, LLC, and Wells Fargo Advisors. Outside of his advisory role, he is the sole owner and director of Miami Card Legends LLC, a collectibles business. Stifel serves a broad range of clients including individuals, institutional clients, charitable organizations, and municipal entities, offering both brokerage and investment advisory services. The firm’s investment guidance is based on a proprietary methodology developed by its Investment Strategy Group, utilizing forward-looking capital market assumptions and probabilistic modeling.

General retirement planning Income planning
user avatar

Rodolfo M

Series 63, Series 65

Coral Gables, FL

STIFEL

Rodolfo Milani is a financial advisor at Stifel with 46 years of industry experience. He holds Series 63 and Series 65 credentials and previously worked at B. Riley Wealth Management and B. Riley Wealth Advisors. Milani serves on multiple nonprofit boards, including as President of Friends of UFM, which supports a university in Guatemala, and as Chairman of the Churchill Society of South Florida. Stifel serves a wide range of clients, including individuals, institutions, and charitable organizations, providing brokerage and advisory services. The firm’s investment guidance is based on a proprietary methodology developed by its Investment Strategy Group, offering asset allocation and planning analyses that support client decision-making.

General retirement planning Income planning
user avatar

Alfredo B

Series 63, Series 66

Coral Gables, FL

STIFEL

Alfredo Baez is a financial advisor at Stifel with 17 years of industry experience. He holds Series 63 and Series 66 designations and has previously worked at Merrill and Wells Fargo Clearing. Stifel serves a diverse client base, including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group to provide asset allocation and planning analyses, with services tailored to client discretion and needs.

General retirement planning Income planning
user avatar

Guillermo G

Series 63, Series 66

Coral Gables, FL

STIFEL

Guillermo Gonzalez is a financial advisor with Stifel in Coral Gables, FL, holding Series 63 and Series 66 credentials and bringing 40 years of industry experience. His career includes 30 years at Merrill followed by five years each at Wells Fargo Clearing and Stifel Nicolaus & Co. Inc. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services. The firm’s investment approach is guided by proprietary methodologies developed by its Investment Strategy Group, focusing on capital market assumptions and probabilistic modeling to support clients’ allocation and planning decisions.

General retirement planning Income planning
user avatar

Juan L

Series 66

Coral Gables, FL

STIFEL

Juan Larrazabal is a financial advisor at Stifel with 16 years of industry experience. He holds a Series 66 credential and previously worked at Merrill Lynch and Primerica. Outside of his advisory role, he manages companies involved in buying, fixing, and flipping properties and holds a real estate license used solely for research purposes. Stifel serves a broad client base including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Arturo M

Series 63, Series 65, Series 66

Coral Gables, FL

STIFEL

Arturo Mesa is a financial advisor with Stifel, holding Series 63, 65, and 66 licenses and bringing 20 years of industry experience. He joined Stifel in 2022 after 16 years with San Remo Breast and MRI Center. Outside of his advisory role, he manages a medical group's real estate holdings through A.J. Mesa Management, LLC. Stifel serves a diverse client base including individuals, institutions, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and asset allocation methodologies.

General retirement planning Income planning
user avatar

Ailady O

Series 66

Coral Gables, FL

STIFEL

Ailady Organvidez is a Series 66-registered financial advisor at Stifel with 17 years of industry experience. She previously worked at Raymond James & Associates for seven years before joining Stifel in 2023. Stifel serves a wide range of clients including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services supported by a proprietary investment methodology developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Eduardo C

Series 63, Series 65

Coral Gables, FL

STIFEL

Eduardo Coloma Jr. is a financial advisor with STIFEL, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has worked at Stifel Nicolaus & Co Inc since 2021 and previously spent seven years with Wells Fargo Advisors LLC. Outside of his advisory role, he owns a single-family rental property in Miami. Stifel serves a diverse range of clients, including individuals, institutional investors, and charitable organizations, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group to provide asset allocation and planning analyses, with client discretion emphasized in implementation decisions.

General retirement planning Income planning
user avatar

Fernando B

Series 63, Series 65

Coral Gables, FL

STIFEL

Fernando Barzana is a financial advisor at Stifel with 55 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Merrill for 33 years and Wells Fargo Clearing for 5 years before joining Stifel in 2021. Stifel serves a broad range of clients, including individuals, institutional investors, and municipal entities, offering brokerage and investment advisory services supported by proprietary investment analysis and allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Brian D

Series 63, Series 65

Coral Gables, FL

STIFEL

Brian De Souza is a financial advisor at Stifel with 23 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. He is based in Coral Gables, Florida. Stifel serves a wide range of clients, including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group for asset allocation and financial planning, providing clients with data-driven guidance while allowing them discretion over implementation.

General retirement planning Income planning
user avatar

Roman M

Series 66

Coral Gables, FL

STIFEL

Roman Meyerhans is a financial advisor at Stifel with 24 years of industry experience. He holds the Series 66 designation and has worked at several firms, including Raymond James & Associates, Deutsche Bank Securities Inc., Barclays Capital Inc., and Lehman Brothers Inc. Meyerhans joined Stifel in 2023. Stifel serves a diverse client base, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services. Its investment approach is supported by proprietary methodology developed by the Stifel Investment Strategy Group, which focuses on capital market assumptions and probabilistic modeling to guide asset allocation and financial planning.

General retirement planning Income planning
user avatar

Martha V

Series 66

Coral Gables, FL

STIFEL

Martha Vasallo is a financial advisor at Stifel with 40 years of industry experience. She holds the Series 66 designation and has worked at Stifel Nicolaus & Co Inc since 2021. Her prior experience includes five years at Wells Fargo Clearing and 30 years at Merrill. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services based on proprietary investment analysis and allocation methodology developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Andrew C

Series 66

Coral Gables, FL

STIFEL

Andrew Cherrick is a financial advisor at Stifel with six years of industry experience. He holds a Series 66 designation and previously worked at Wells Fargo Clearing for multiple terms between 2017 and 2021. He also has experience at Southern Methodist University. Stifel serves a wide range of clients, including individuals, institutions, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and asset allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Anyi F

Series 66

Coral Gables, FL

STIFEL

Anyi Ferrer Castro is a financial advisor at Stifel with a Series 66 designation and two years of industry experience. Prior to joining Stifel in 2023, she held positions at Amerant Bank NA and Amerant Investments, Inc., and briefly worked at Amazon. Stifel serves a wide range of clients, including individuals, institutional investors, and charitable organizations, offering brokerage and investment advisory services. The firm’s investment approach is based on a proprietary methodology developed by its Investment Strategy Group, which uses forward-looking capital market assumptions and probabilistic modeling to support asset allocation and financial planning.

General retirement planning Income planning
user avatar

Geronimo B

Series 66

Coral Gables, FL

STIFEL

Geronimo Barral is a financial advisor at Stifel with a Series 66 designation and one year of industry experience. His prior work includes roles at Associated Energy Group, The Clorox Company, Babson College, and MAST Academy. Stifel serves a broad range of clients, including individuals, institutional investors, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and asset allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)