Pasadena, CA Gateway Plaza, 300 North Lake Avenue Office

Team
Updated today
STIFEL logo

STIFEL

Institution

Firm-wide stats for STIFEL

Total advisors

3,358

Across 472 offices

Clients per advisor

69 Very Low

Avg AUM per client

$773,556 Very High

HNW client ratio

32% High

About

Stifel serves a broad range of clients—individuals (including high net worth and non-HNW clients), institutional clients such as pension and profit-sharing plans, charitable organizations, and state and municipal entities—and provides both brokerage and investment advisory services, including fee-based financial planning, wrap programs, and recommendations of third‑party advisers. The firm’s fee‑based plans are typically episodic, delivered by Financial Advisors or the Wealth Planning Department, and do not automatically include implementation or ongoing monitoring unless a client engages Stifel for execution.

The firm’s investment analysis and allocation guidance are built on a proprietary methodology developed by its Investment Strategy Group (Stifel IS), which uses forward‑looking capital market assumptions and probabilistic modeling to produce asset allocation, retirement, insurance, and estate planning analyses. Plans and model allocations are intended as a basis for client decisions rather than guarantees; clients generally retain discretion over implementation and may be asked to supply outside account information that Stifel does not independently verify.

Compared with many large institutional peers, Stifel’s brochure emphasizes several activities and affiliations that are less common: the firm provides services to private funds and pooled vehicles and has been involved in municipal placement and related municipal‑market activity (including regulatory matters addressed in recent SEC and FINRA settlements). It also operates alongside affiliated trust companies and banks that offer pledged‑asset/credit line facilities that can use advisory assets as collateral, and notes that some of its management persons are licensed to practice law (without providing legal services to advisory clients). The firm’s disclosures also describe substantial recent regulatory enforcement, including an SEC order related to electronic communications that resulted in undertakings and a monetary penalty.

Based on STIFEL

Expertise

General retirement planning Income planning

Based on STIFEL

Location

Gateway Plaza, 300 North Lake Avenue, Suite 900

Pasadena CA 91101

Advisors at this office

6

Advisors at this office

user avatar

David L

Series 63

Pasadena, CA

STIFEL

David Luna is a financial advisor at Stifel with 50 years of industry experience. He has been with Stifel since 2007 and holds a Series 63 designation. Stifel serves a diverse client base that includes individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services grounded in a proprietary investment methodology developed by its Investment Strategy Group. The firm also provides services to private funds and municipal market participants and operates alongside affiliated trust companies and banks.

General retirement planning Income planning
user avatar

Veronica Z

Series 66

Pasadena, CA

STIFEL

Veronica Zamora is a financial advisor with Stifel, holding a Series 66 designation and 12 years of industry experience. She has worked at Stifel Nicolaus & Co Inc and Wells Fargo Clearing in multiple roles since 2008. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
user avatar

Daniel M

CFP®, Series 66

Pasadena, CA

STIFEL

Daniel Mcmillan is a CFP® professional with 26 years of industry experience, currently serving at Stifel Nicolaus & Co Inc since 2013. He holds the Series 66 designation and is based in Pasadena, CA. Outside of his advisory role, he is President and a board member of the Santa Fe Springs YEF, an organization supporting educational programs in Santa Fe Springs. Stifel serves a broad range of clients, including individuals, institutional investors, and charitable organizations, offering brokerage and investment advisory services supported by a proprietary investment methodology developed by its Investment Strategy Group. The firm’s services include fee-based financial planning and investment recommendations, with clients retaining discretion over implementation.

General retirement planning Income planning
user avatar

Steven K

Series 63, Series 65

Pasadena, CA

STIFEL

Steven Kerstein is a financial advisor at Stifel with 45 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Bank of America and Merrill. He serves as a FINRA arbitrator in addition to his advisory role. Stifel provides brokerage and investment advisory services to a diverse client base including individuals, institutions, and charitable organizations. The firm’s investment approach incorporates proprietary methodologies developed by its Investment Strategy Group, supporting asset allocation and financial planning analyses.

General retirement planning Income planning
user avatar

Jon B

Series 63

Pasadena, CA

STIFEL

Jon Bostrom is a financial advisor with Stifel in Pasadena, CA, holding a Series 63 designation and 52 years of industry experience. He has been with Stifel Nicolaus since 2007. Stifel serves a broad range of clients, including individuals, institutional clients, charitable organizations, and government entities, offering brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group, providing asset allocation and planning analyses intended to support client decision-making.

General retirement planning Income planning
user avatar

Manuel L

Series 63, Series 65

Pasadena, CA

STIFEL

Manuel Lozano is a financial advisor at Stifel with 45 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Stifel Nicolaus since 2007, following a decade at A. G. Edwards & Sons, Inc. Outside of his advisory role, he is a part owner of an apartment rental property. Stifel serves a wide range of clients, including individuals, institutions, and municipal entities, offering brokerage and investment advisory services supported by a proprietary investment methodology developed by its Investment Strategy Group.

General retirement planning Income planning
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