Straight Forward Wealth Management, LLC
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About
Straight Forward Wealth Management provides investment advice and portfolio management to individuals (including high‑net‑worth clients), charitable organizations and business entities, and also serves as a 3(21) ERISA advisor for retirement plans. The firm offers discretionary asset management (reporting approximately $45.5 million in discretionary AUM), financial planning and consulting, and sponsors a wrap fee program described in its Form ADV (Appendix 1).
The firm structures client relationships around written investment policy statements and tailors strategies to stated objectives, using a mix of fundamental, technical, charting and cyclical analysis with both long‑ and short‑term approaches. Accounts are managed on a discretionary basis with periodic (typically quarterly) reviews, custodial account statements provided directly to clients, and the ability for clients to impose written investment restrictions.
Several operating practices distinguish the firm from many peers: it sponsors a wrap fee program, the firm’s principal remains affiliated as a registered representative of a broker‑dealer and operates an affiliated insurance business (with disclosure that those activities consume a large portion of his time and may generate commissions), and the firm uses endorsements and client testimonials in its advertising. The firm was organized in 2017, began offering advisory services in 2024, and has maintained dual registration with the broker‑dealer during client transition.
Client services
Expertise
Occupation focus
Fee options
Financial planning services flat fee between $1,250 and $10,000
Investment Advisor Representatives receive commissions as registered representatives of LPL Financial, LLC and as insurance agents; clients are not charged commissions on products for which SFWM assesses an advisory fee.
$600 per hour for financial planning services
Account minimum: $25,000
Main office
60 Rochester Hill Road, Ste 1
Rochester NH 03867
Advisors at this office
2
Most active in
Florida · Maine · New Hampshire
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Richard H
Series 66
Rochester, NH
Straight Forward Wealth Management, LLC
Richard Hilow is a financial advisor at Straight Forward Wealth Management, LLC with 18 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial since 2012. In addition to his advisory role, he is involved in related businesses including tax preparation, bookkeeping, and an insurance agency. Straight Forward Wealth Management, LLC provides investment advisory and financial planning services to individuals, high-net-worth clients, charitable organizations, business entities, and qualified retirement plans. The firm manages approximately $33.3 million in discretionary assets and employs a range of investment strategies tailored to client objectives, including fundamental, technical, charting, and cyclical analysis.
Rebecca J
Series 66
Rochester, NH
Straight Forward Wealth Management, LLC
Rebecca Jones Fields is a financial advisor at Straight Forward Wealth Management, LLC in Rochester, NH. She holds a Series 66 designation and has two years of industry experience. Prior to her current role, she worked at Wentworth Douglas Hospital and operated in various business capacities including EvoFit, LLC and Beauvisage Salon & Spa. Straight Forward Wealth Management provides investment advisory and financial planning services to individuals, high-net-worth clients, charitable organizations, business entities, and qualified retirement plans. The firm employs a combination of fundamental, technical, charting, and cyclical analysis to tailor investment strategies and manages discretionary portfolios with regular account reviews and rebalancing.
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