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Straight Path Wealth Management

Updated today

Client AUM

$433,722,733

Clients

897

Advisors

10

of 12 employees

About

Straight Path Wealth Management provides investment advisory and financial planning services to individuals (including high-net-worth clients), corporate retirement plans, corporate investment accounts, non-profits, and insurance company clients. The firm offers discretionary portfolio management, periodic financial and estate planning, and access to tax preparation and accounting services through an affiliated accounting firm.

The firm’s investment process combines academic, fundamental, economic and technical analysis to construct diversified portfolios of ETFs, mutual funds and individual securities, and it tailors conservative, moderate and aggressive strategies to client risk profiles. Straight Path actively manages portfolios and at times uses short selling, market-timing tactics during volatile periods, and asset-backed options strategies (including use of derivatives in separately managed accounts), while generally holding fixed-income positions to maturity.

Compared with many peer team firms, Straight Path discloses an ownership link to an accounting practice that provides tax and accounting services to clients and an affiliated insurance agency that no longer places policies, and it serves insurance company clients — a client type that is uncommon for firms in this category. The combination of in-house tax/accounting affiliation and explicit use of derivatives and short-selling in client accounts distinguishes its investment and service mix from most team advisors.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting

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Fee options

Percentage

$0 - $250,000: 1.50% $250,001 - $1,000,000: 1.35% $1,000,001+: 1.35%

Project-based

Up to $500 per hour for Financial Planning Services

Other

Fee-only: Financial Planning Services charged hourly, retainer or project basis; hourly up to $500 per hour; Estate Planning fees $750-$1,000 per plan

Main office

7699 Georgetown Center Drive

Jenison MI 49428

Advisors at this office

10

Most active in

California · Florida · Georgia · Illinois · Michigan · Nebraska · South Carolina · Texas

Also doing business as

Financial Architects, Inc · Financial Arcitects, Inc · Straight Path Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joshua W

CFP®, Series 63

Jenison, MI

Straight Path Wealth Management

Joshua Walther is a CFP® with two years of industry experience, currently serving as an advisor at Straight Path Wealth Management. His prior experience includes roles at Zhang Financial LLC and Empower. Straight Path Wealth Management provides investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as corporate retirement plans and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis to actively manage portfolios, incorporating strategies such as short selling and asset-backed options in certain accounts.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Kenneth W

Series 65

Jenison, MI

Straight Path Wealth Management

Kenneth Welch is a financial advisor at Straight Path Wealth Management with five years of industry experience. He holds a Series 65 designation and has worked at Straight Path Wealth Management since 2021. Prior to that, he was involved with Straight Path Tax and Accounting Solutions Inc and PACE of Southwest Michigan Inc. Straight Path Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, as well as corporate retirement plans, corporate investment accounts, and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis and uses a variety of strategies including ETFs, mutual funds, individual securities, short selling, and option strategies in certain managed accounts.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Thomas P

Series 63, Series 65, Series 66

Jenison, MI

Straight Path Wealth Management

Thomas Proos is a financial advisor with Straight Path Wealth Management in Jenison, MI, holding Series 63, 65, and 66 licenses and bringing 27 years of industry experience. His prior roles include positions at LPL Financial and Cetera Advisor Networks. He is also involved in the sale of life insurance, fixed and indexed annuities, and long-term care insurance to support comprehensive financial and estate planning. Straight Path Wealth Management serves individuals, corporate retirement plans, non-profits, and insurance company clients, offering discretionary portfolio management and integrated financial planning services. The firm employs a diversified investment approach that incorporates academic, fundamental, economic, and technical analysis, actively managing portfolios with strategies such as short selling and options, and distinguishes itself with an affiliated accounting practice and service to insurance clients.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Madelyn R

CFP®, Series 65

Jenison, MI

Straight Path Wealth Management

Madelyn Rozeboom is a CFP® with three years of industry experience, currently serving at Straight Path Wealth Management. Her prior experience includes roles at Morgan Stanley and Straight Path Tax and Accounting Solutions Inc. She holds a Series 65 license and has an educational background that includes Calvin University. Straight Path Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, as well as corporate and nonprofit accounts. The firm employs a blend of academic, fundamental, economic, and technical analysis and actively manages portfolios using a range of securities and tactical strategies.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Victoria B

Series 65

Jenison, MI

Straight Path Wealth Management

Victoria Buffum is a financial advisor with Straight Path Wealth Management and holds a Series 65 designation. She has six years of industry experience, including her current role at Straight Path Wealth Management since 2019 and her involvement as a partner and officer at Straight Path Tax and Accounting Solutions, Inc. from 2017 to present. Straight Path Wealth Management provides investment advisory and financial planning services to individuals, corporate retirement plans, non-profits, and insurance company clients. The firm uses a combination of academic, fundamental, economic, and technical analysis to manage diversified portfolios and employs strategies such as short selling and derivatives, supported by an affiliated accounting practice that offers tax and accounting services.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

David L

Series 63, Series 65

Jenison, MI

Straight Path Wealth Management

David Lutz is a financial advisor at Straight Path Wealth Management with five years of industry experience. Prior to joining Straight Path Wealth Management in 2021, he spent 31 years at Herman Miller in various roles. He holds Series 63 and Series 65 licenses. Outside of his advisory work, Lutz serves as a trustee for the Great Lakes Regional Board of Administration of the Wesleyan Church. Straight Path Wealth Management provides investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as corporate retirement plans and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis and actively manages portfolios using a range of strategies including ETFs, mutual funds, individual securities, and derivatives.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Ashton A

Series 65

Jenison, MI

Straight Path Wealth Management

Ashton Anderson is a financial advisor at Straight Path Wealth Management in Jenison, MI, holding a Series 65 designation. He has one year of experience in the financial industry, joining Straight Path Wealth Management in 2026. Prior to his advisory role, Ashton was involved in landscaping through Integrity Landscaping LLC for six years. Straight Path Wealth Management provides investment advisory and financial planning services to individuals, corporate retirement plans, non-profits, and insurance company clients. The firm employs a diversified investment approach combining academic, fundamental, economic, and technical analysis, and offers tailored strategies that include the use of derivatives and short selling.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Samuel G

Series 65

Jenison, MI

Straight Path Wealth Management

Samuel Genzink is a financial advisor at Straight Path Wealth Management with a Series 65 designation and two years of industry experience. His prior work includes roles at Thatcher Wealth Management, Grand Rapids Christian Schools, and Calvin University. Straight Path Wealth Management provides investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as corporate retirement plans, corporate investment accounts, and non-profit organizations. The firm employs a blend of academic, fundamental, economic, and technical analysis, actively managing portfolios with ETFs, mutual funds, individual securities, and tactical strategies including derivatives and short selling.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Matthew B

CFP®, Series 63, Series 65

Jenison, MI

Straight Path Wealth Management

Matthew Boersen is a CFP® professional with 16 years of industry experience, currently serving at Straight Path Wealth Management, where he has worked for 13 years. Prior to that, he was with SPC for three years. He is a board director of a non-profit organization providing health care and religious services in Africa. Straight Path Wealth Management offers investment advisory and financial planning services to individuals, corporate retirement plans, non-profits, and insurance company clients. The firm uses a combination of academic, fundamental, economic, and technical analysis to manage diversified portfolios, employing strategies that include discretionary management, derivatives, and short selling tailored to client risk profiles.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
user avatar

Jaycob K

Series 65

Jenison, MI

Straight Path Wealth Management

Jaycob Keuning is a financial advisor at Straight Path Wealth Management with seven years of industry experience. He holds a Series 65 credential and has worked at Straight Path Wealth Management since 2019. Outside of advising, he is involved in a non-investment related business, Jet's Pizza, where he spends significant time weekly. Straight Path Wealth Management provides investment advisory and financial planning services to individuals, corporate retirement plans, non-profits, and insurance company clients. The firm uses a combination of academic, fundamental, economic, and technical analysis to manage diversified portfolios, employing strategies including short selling and derivatives tailored to client risk profiles.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
View complete list of advisors at this firm
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