SUM Zero Wealth
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Sum Zero Wealth is a recently formed SEC-registered advisory firm that offers fee-based comprehensive financial planning and discretionary portfolio management to individuals, trusts, estates, charitable organizations, and business entities. The firm also facilitates non-investment services commonly provided by its representatives, including insurance transactions and tax-preparation services, alongside its planning work.
The firm’s investment approach emphasizes strategic, value-oriented long-term allocations with the ability to employ tactical shifts and options strategies; recommended portfolios are drawn from third‑party models (including BlackRock model sets) and then implemented and sub-advised by outside managers. Sum Zero Wealth conducts a planning phase to tailor portfolios to client objectives and routinely refers account implementation and ongoing management to selected advisers while retaining responsibility for suitability and client relationships.
Noteworthy for a firm of its profile, Sum Zero Wealth provides standalone financial planning and direct portfolio management for individual clients—features that are statistically uncommon among firms without active registered advisors—and it formally selects and delegates to other investment advisers (SmartLeaf and 55ip) for implementation. The firm discloses that its representatives may receive commissions for insurance sales and that one sub‑advisor’s model fees are charged separately or paid by the model provider, and, as of the brochure date, the firm had no clients or assets under management and does not act as a private fund adviser.
Client services
Expertise
Fee options
$0 - $3,000,000: 0.95% $3,000,001 - $5,000,000: 0.65% $5,000,001 - $10,000,000: 0.40% $10,000,001 - $25,000,000: 0.30% Over $25,000,000+: 0.20%
Insurance product commissions paid separately; Investment Advisor Representatives may receive customary commissions for insurance product sales.
Minimum fee: Minimum annual fee of $10,000 per client (may be negotiated)
Main office
See office2600 1st Avenue North
St. Petersburg FL 33713
Advisors at this office
1
Offices (2)
Most active in
Florida · New Hampshire · New Jersey · New York · Texas
Also doing business as
Sum Zero Wealth · Sum Zero Wealth, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
James G
CFP®, Series 66
St. Petersburg, FL
SUM Zero Wealth
Jamie Gerson is Vice President and Executive Planning Consultant at Fidelity Investments, a role held since 2017. In this capacity, Jamie collaborates with clients to develop tailored financial plans that reflect their unique experiences, values, and goals. Prior to this position, Jamie served as a Financial Consultant at Fidelity Investments from 2011 to 2017, and has experience as a Financial Advisor at Wells Fargo Advisors from 2009 to 2011 and Merrill Lynch from 2007 to 2009. Jamie holds a California Insurance License and brings extensive expertise in financial planning and client consultation. Jamie's approach emphasizes active listening and collaboration to establish clear, measurable objectives within flexible financial plans. Outside of work, Jamie enjoys beach activities, family time, fitness, food, outdoor adventures, and parenthood.
Sameer C
CFP®, Series 63, Series 66
Dallas, TX
SUM Zero Wealth
Sameer Chand is the Vice President and Executive Planning Consultant at Fidelity Investments, a role he has held since 2016. He has been with Fidelity Investments since 2005, progressing through various positions including Vice President Financial Consultant, Financial Planning Consultant, Investment Consultant, and Retirement Investment Services. His extensive experience within the company highlights his long-term commitment to financial consulting. Throughout his career, Sameer has focused on working closely with clients to develop financial plans tailored to their individual goals and situations. He holds a California Insurance License, supporting his ability to provide comprehensive financial advice. Outside of his professional work, Sameer enjoys fitness, hiking, and tennis.
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