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Sun Valley Advisory

Updated today

Client assets under management

$79,517,644

Clients

240

13% high-net-worth

Advisors

6

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

40

Low

Average account size

$331,324

About

Sun Valley Advisory provides investment management and portfolio supervision for individuals, high‑net‑worth clients, and organizational entities such as trusts and businesses. The firm reports about $79.5 million in non‑discretionary assets under management, serves roughly 240 clients, and operates with a team of six registered advisers.

The firm’s model is primarily client‑directed and non‑discretionary: clients select investment models or third‑party managers (including the AssetMark platform) and Sun Valley monitors performance and may hire or fire those managers on clients’ behalf, but the firm reports no discretionary AUM. Investment recommendations in the brochure focus on ETFs and individual equities and include retirement planning, risk‑management reviews, and the use of annuity products where appropriate.

Compared with many team advisory firms, Sun Valley’s operational profile is distinctive for its near‑exclusive non‑discretionary structure and the absence of a separate, standalone financial planning offering in its disclosure materials. The firm also has an affiliated insurance agency and multiple advisers who hold insurance licenses, and it facilitates insurance products, Registered Index‑Linked Annuities, and a third‑party estate‑document platform—arrangements that the brochure discloses may involve separate commissions or fees.

Client services

Portfolio management Selection of other advisers

Expertise

Retirement income strategy Annuities Wealth management Cash flow / budgeting

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Fee options

Percentage

$0 - $250,000: 1.25% $250,000 - $500,000: 1.15% $500,000 - $1,000,000: 1.0% $1,000,000 - $5,000,000: 0.9% $5,000,000+: 0.75%

Subscriptions

Clients who purchase Registered Index-Linked Annuity (RILA) pay a monthly, quarterly, or annual fee deducted by the insurance carrier

Other

Minimum fee: Minimum annual fee on variable products is 0.50%

Main office location

Sun Valley Advisory

17851 N 85 Th St, Suite 270

Scottsdale AZ 85255, United States

Number of offices

1

Most active in

Arizona

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donald S

Series 65

Scottsdale, AZ

Sun Valley Advisory

Donald Spini is a financial advisor at Sun Valley Advisory with a Series 65 designation and three years of industry experience. Before joining Sun Valley Advisory, he worked at several firms including Encompass More Asset Management and DNA Wealth Partners. Outside of his advisory role, he co-hosts a financial radio show titled "Cover Your Assets with Logan and Don." Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm focuses on portfolio management, retirement planning, and risk management, primarily using a non-discretionary model-selection framework with investment recommendations centered on ETFs and individual equities.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
user avatar

Justin H

Series 65

Scottsdale, AZ

Sun Valley Advisory

Justin Henderson is a financial advisor at Sun Valley Advisory with a Series 65 credential and one year of industry experience. He also serves as Vice President of Sales & Marketing at The Portables Choice Group, a wholesale distributor of wireless products, and holds roles in insurance-related businesses focusing on retirement counseling and estate planning. Sun Valley Advisory is a state-registered RIA that serves individual and high-net-worth clients, as well as trusts and other entities, through a four-advisor team managing approximately 180 client relationships. The firm primarily offers non-discretionary portfolio management with investment recommendations centered on ETFs and individual equities, alongside affiliated insurance and estate-planning services.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
user avatar

Logan M

Series 65

Scottsdale, AZ

Sun Valley Advisory

Logan Marcus is a financial advisor with Sun Valley Advisory in Scottsdale, AZ, holding a Series 65 credential and three years of industry experience. He has worked at several firms including Alpha Omega Wealth and Cadaret Grant & Co., Inc. Marcus is also a co-host of the financial radio show "Cover Your Assets with Logan and Don." Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm offers portfolio management, investment analysis, retirement planning, and risk management, primarily recommending ETFs and individual equities within a non-discretionary framework complemented by an affiliated insurance agency and estate-planning services.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
user avatar

Michael F

Series 63, Series 65

Scottsdale, AZ

Sun Valley Advisory

Michael Floyd is a financial advisor at Sun Valley Advisory with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including CreativeOne Wealth, AE Wealth Management, and Bayntree Planning Group. Floyd is also involved in managing insurance-related businesses and estate planning services in Scottsdale, AZ. Sun Valley Advisory serves individual and high-net-worth clients, trusts, and other entities through a four-advisor team managing approximately 180 client relationships. The firm provides portfolio management, retirement planning, and risk management, primarily recommending ETFs and individual equities within a non-discretionary investment model supported by third-party asset managers.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
user avatar

Jessi J

Series 65

Scottsdale, AZ

Sun Valley Advisory

Jessi Johnson is a financial advisor at Sun Valley Advisory in Scottsdale, AZ, holding a Series 65 credential with two years of industry experience. Prior to joining Sun Valley Advisory, Jessi worked at DNA Wealth Partners, Sun Valley Wealth Management, and Encompass More Asset Management, and currently also serves as a Senior Group Representative at Aflac Group Insurance. Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm primarily provides non-discretionary portfolio management and investment advice focused on ETFs and individual equities, utilizing a model-selection and third-party manager framework.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
user avatar

Gregory H

Series 65

Scottsdale, AZ

Sun Valley Advisory

Gregory Halvorson is a financial advisor at Sun Valley Advisory with a Series 65 designation and over a decade of experience in the financial industry. Prior to joining Sun Valley Advisory, he worked at US Bank, N.A. for 13 years and currently holds a role as Vice President of Mortgage Lending with Guaranteed Rate, where he originates residential mortgages. Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm emphasizes a non-discretionary model-selection framework, providing portfolio management, investment analysis, and retirement planning with a focus on ETFs and individual equities.

Retirement income strategy Annuities Wealth management Cash flow / budgeting
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