Sun Valley Advisory logo

Sun Valley Advisory

Updated today

Client AUM

$79,517,644

Clients

240

Advisors

4

across 2 offices

About

Sun Valley Advisory provides investment management and portfolio management primarily to individual and high‑net‑worth clients, as well as trusts, estates, and business clients. The firm offers ongoing investment management, retirement planning, risk management reviews, and access to third‑party model strategies and TPMs through the AssetMark platform.

The firm’s advisory model is largely non‑discretionary: its Form ADV notes $0 in discretionary assets and $96,058,861.32 in non‑discretionary assets as of March 2026, with clients selecting investment solutions and TPMs that implement trades. Sun Valley typically recommends ETFs and individual equities, monitors third‑party manager performance, and retains the authority to hire or fire TPMs rather than routinely executing discretionary trading on client accounts.

Noteworthy aspects include an affiliated insurance agency and multiple adviser‑representatives who are separately licensed to sell insurance, the firm’s use of annuity products (including Registered Index‑Linked Annuities) within managed allocations, and the availability of an online estate‑planning platform with administrative support. The firm also discloses that it does not accept proxy‑voting responsibility and does not emphasize standalone comprehensive financial planning, even as it provides retirement and risk‑management guidance.

Client services

Portfolio management Selection of other advisers

Expertise

General retirement planning Annuities

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Fee options

Percentage

$0 - $250,000: 1.25% $250,000 - $500,000: 1.15% $500,000 - $1,000,000: 1.0% $1,000,000 - $5,000,000: 0.9% $5,000,000+: 0.75%

Commissions

Commission-based compensation from insurance products sold by affiliated licensed agents

Other

Minimum fee: Minimum annual fee of 0.50% when advisory services are provided for variable annuities

Main office

See office

17851 N 85th St, Suite 270

Scottsdale AZ 85255

Advisors at this office

3

Most active in

Arizona

Also doing business as

Sun Valley Advisory · Sun Valley Advisory, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donald S

Series 65

Scottsdale, AZ

Sun Valley Advisory

Donald Spini is a financial advisor at Sun Valley Advisory with a Series 65 credential and three years of industry experience. He has worked at several firms, including Sun Valley Wealth Management and Encompass More Asset Management. In addition to his advisory role, he co-hosts a financial radio show called "Cover Your Assets with Logan and Don." Sun Valley Advisory provides investment and portfolio management services primarily to individual and high-net-worth clients, as well as trusts, estates, and business clients. The firm employs a largely non-discretionary advisory model, recommending ETFs and individual equities while monitoring third-party managers and offering access to annuity products and an online estate-planning platform.

General retirement planning Annuities
user avatar

Justin H

Series 65

Scottsdale, AZ

Sun Valley Advisory

Justin Henderson is a Series 65-licensed advisor at Sun Valley Advisory with one year of experience in the financial industry. He previously held a leadership role in sales and marketing at The Portables Choice Group, a wholesale distributor of wireless products. Outside of his advisory work, he holds positions in insurance-related businesses, including roles as a retirement counselor and managing director involved in insurance and annuity sales. Sun Valley Advisory provides investment and portfolio management primarily to individual and high-net-worth clients, as well as trusts, estates, and businesses. The firm employs a largely non-discretionary advisory model, focusing on ETFs, individual equities, and third-party manager strategies through the AssetMark platform, with additional services including retirement planning and risk management reviews.

General retirement planning Annuities
user avatar

Logan M

Series 65

Scottsdale, AZ

Sun Valley Advisory

Logan Marcus is a financial advisor with Sun Valley Advisory in Scottsdale, AZ, holding a Series 65 credential and three years of industry experience. He has worked at several firms including Alpha Omega Wealth and Cadaret Grant & Co., Inc. Marcus is also a co-host of the financial radio show "Cover Your Assets with Logan and Don." Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm offers portfolio management, investment analysis, retirement planning, and risk management, primarily recommending ETFs and individual equities within a non-discretionary framework complemented by an affiliated insurance agency and estate-planning services.

General retirement planning Annuities
user avatar

Jessi J

Series 65

Scottsdale, AZ

Sun Valley Advisory

Jessi Johnson is a financial advisor at Sun Valley Advisory in Scottsdale, AZ, holding a Series 65 credential with two years of industry experience. Prior to joining Sun Valley Advisory, Jessi worked at DNA Wealth Partners, Sun Valley Wealth Management, and Encompass More Asset Management, and currently also serves as a Senior Group Representative at Aflac Group Insurance. Sun Valley Advisory is a state-registered RIA serving individual and high-net-worth clients, trusts, and other entities through a four-advisor team. The firm primarily provides non-discretionary portfolio management and investment advice focused on ETFs and individual equities, utilizing a model-selection and third-party manager framework.

General retirement planning Annuities
View complete list of advisors at this firm
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