Sun Valley Advisory
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Sun Valley Advisory provides investment management and portfolio management primarily to individual and high‑net‑worth clients, as well as trusts, estates, and business clients. The firm offers ongoing investment management, retirement planning, risk management reviews, and access to third‑party model strategies and TPMs through the AssetMark platform.
The firm’s advisory model is largely non‑discretionary: its Form ADV notes $0 in discretionary assets and $96,058,861.32 in non‑discretionary assets as of March 2026, with clients selecting investment solutions and TPMs that implement trades. Sun Valley typically recommends ETFs and individual equities, monitors third‑party manager performance, and retains the authority to hire or fire TPMs rather than routinely executing discretionary trading on client accounts.
Noteworthy aspects include an affiliated insurance agency and multiple adviser‑representatives who are separately licensed to sell insurance, the firm’s use of annuity products (including Registered Index‑Linked Annuities) within managed allocations, and the availability of an online estate‑planning platform with administrative support. The firm also discloses that it does not accept proxy‑voting responsibility and does not emphasize standalone comprehensive financial planning, even as it provides retirement and risk‑management guidance.
Client services
Expertise
Fee options
$0 - $250,000: 1.25% $250,000 - $500,000: 1.15% $500,000 - $1,000,000: 1.0% $1,000,000 - $5,000,000: 0.9% $5,000,000+: 0.75%
Commission-based compensation from insurance products sold by affiliated licensed agents
Minimum fee: Minimum annual fee of 0.50% when advisory services are provided for variable annuities
Main office
See office17851 N 85th St, Suite 270
Scottsdale AZ 85255
Advisors at this office
3
Offices (2)
Most active in
Arizona
Also doing business as
Sun Valley Advisory · Sun Valley Advisory, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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