Sunburst Financial Group, LLC logo

Sunburst Financial Group, LLC

Updated today

Client AUM

$715,693,770

Clients

865

Advisors

8

of 9 employees

About

Sunburst Financial Group serves individual and institutional clients, including both non-high-net-worth and high-net-worth individuals, as well as pension and profit‑sharing plans, trusts, estates, charities, and business entities. The firm provides financial planning, consulting, portfolio management and retirement plan consulting on a fee basis (fixed, hourly, and asset‑based fees) and manages just over $808 million in client assets.

The firm uses a long‑term, asset‑allocation centered approach that combines macro and micro allocations, blending active and passive managers and emphasizing tax efficiency and expense control. Portfolios are generally constructed from model allocations developed with third‑party consultants and an internal investment committee, and the firm may employ ETFs, mutual funds, individual securities, options overlays and other tools (including margin and certain cryptocurrency products) where appropriate.

Noteworthy for a team firm, Sunburst is a licensed insurance agency and several supervised persons may offer insurance products on a commissionable basis, a potential conflict the firm discloses in its brochure. The firm also discloses that it compensates unaffiliated persons for testimonials or endorsements under written agreements in compliance with applicable rules, and it uses sub‑advisory arrangements (including options overlay strategies from Aptus with additional fees) that may result in layered compensation.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments

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Fee options

Fixed

Fixed fees for financial planning services generally range from $250 to $10,000.

Percentage

$0 - $99,999.99: 1.00% $100,000 - $999,999.99: 0.85% $1,000,000 - $2,499,999.99: 0.75% $2,500,000 - $4,999,999.99: 0.65% $5,000,000 - $9,999,999.99: 0.55% $10,000,000 - $19,999,999.99: 0.45% $20,000,000 - $49,999,999.99: 0.35% $50,000,000+: Negotiable

Commissions

Certain supervised persons may offer insurance products under separate commission-based arrangements.

Project-based

Hourly fees range from $100 to $300 depending on scope and complexity.

Other

Fee-only: Financial planning fixed fees generally range from $250 to $10,000; hourly fees range from $100 to $300.

Main office

600 Vestavia Parkway, Suite 100

Vestavia Hills AL 35216

Advisors at this office

8

Most active in

Alabama · California · Florida · Georgia · Louisiana · Mississippi · Pennsylvania · Tennessee · Texas · Virginia

Also doing business as

Sunburst Advisers · Sunburst Financial Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Blair H

Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

Blair Herrington is a financial advisor with Sunburst Financial Group, LLC, holding a Series 65 designation and beginning his advisory career in 2025. Prior to Sunburst, he worked at First Bank and PwC, with additional experience at The University of Alabama. Sunburst Financial Group serves individual and institutional clients, including a wide range of high-net-worth and non-high-net-worth individuals, as well as pension plans, trusts, estates, charities, and business entities. The firm employs a long-term, asset-allocation focused approach that incorporates both active and passive management strategies and emphasizes tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Matthew M

Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Matthew Morris is a financial advisor at Sunburst Financial Group, LLC with 11 years of industry experience. He holds a Series 66 designation and has been with Sunburst Financial Group since 2016. Outside of his advisory role, he serves as a fitness instructor for the YMCA of Birmingham. Sunburst Financial Group serves individual and institutional clients, managing over $808 million in assets. The firm employs a long-term, asset-allocation centered approach that combines active and passive strategies with an emphasis on tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

James M

CFP®, Series 63, Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

James Martin is a CFP® with 38 years of industry experience and has been with Sunburst Financial Group, LLC since 2016. He is also a licensed independent insurance agent representing various independent insurance companies. Sunburst Financial Group serves a diverse client base including individuals, institutions, pension plans, trusts, estates, charities, and business entities. The firm employs a long-term, asset-allocation focused approach that incorporates both active and passive management strategies while emphasizing tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

John M

Series 63, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

John Martin is a financial advisor with Sunburst Financial Group, LLC, holding Series 63 and Series 66 credentials and 18 years of industry experience. He has worked at Wallace Jordan Ratlifft & Brandt, LLC since 2019 and at Sunburst Financial Group since 2016. In addition to his advisory role, Martin is an estate planning attorney of counsel at Najjar Denaburg, PC, where he advises clients on estate planning and represents them in probate and trust matters. Sunburst Financial Group serves individual and institutional clients, including high-net-worth individuals, pension plans, trusts, and charities. The firm uses a long-term, asset-allocation centered approach that blends active and passive management with a focus on tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Jonathan W

CFP®, ChFC®, Series 63, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Jonathan Winzeler is a financial advisor with Sunburst Financial Group, LLC, holding the CFP® and ChFC® designations and 25 years of industry experience. He has been with Sunburst Financial Group since 2016. Outside of his advisory role, he serves as Treasurer for the Homewood Athletic Foundation in Birmingham, Alabama. Sunburst Financial Group serves individual and institutional clients across various asset levels, offering financial planning, consulting, portfolio management, and retirement plan consulting. The firm employs a long-term, asset-allocation centered investment approach that blends active and passive strategies with an emphasis on tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Robert R

CFP®, ChFC®, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Robert Rhea is a CFP® and ChFC® with 28 years of industry experience. He is currently a financial advisor at Sunburst Financial Group, LLC, where he has worked since 2016. Outside of his advisory role, he is an independent insurance agent and a limited partner in family real estate holdings. Sunburst Financial Group serves individual and institutional clients, offering financial planning, consulting, portfolio management, and retirement plan consulting. The firm employs a long-term, asset-allocation centered approach that integrates active and passive strategies with an emphasis on tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Zachary B

CFP®, Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

Zachary Bullock is a CFP® with five years of industry experience, currently serving at Sunburst Financial Group, LLC. His prior experience includes roles at Carlyle and PwC. Outside of his advisory work, he is a 50% owner of LE WEEKEND STUDIO LLC, a women's fashion retail business. Sunburst Financial Group serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages just under $699 million across a six-advisor team, offering financial planning, investment management, retirement plan consulting, and advice on legacy or held-away assets using risk-based model portfolios and a macro/micro allocation framework.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Davis E

CFP®, Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

Davis Ennis is a CFP® and holds a Series 65 license, currently with Sunburst Financial Group, LLC. He has one year of industry experience, including roles at Ernst & Young LLP and Stonegate Investment Group LLC. Sunburst Financial Group serves individual and institutional clients with financial planning, consulting, portfolio management, and retirement plan consulting. The firm employs a long-term, asset-allocation focused approach that blends active and passive strategies, emphasizing tax efficiency and expense control.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
View complete list of advisors at this firm
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