Sunrise Financial Services LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Sunrise Financial Services LLC provides discretionary asset management and financial planning primarily for individual and high‑net‑worth clients, offering ongoing portfolio management alongside comprehensive financial plans or hourly consultations. Asset management is delivered via the AE Wealth Management platform and American Funds Service Company, and the firm notes that non‑discretionary management is available only for 529 college‑savings accounts.
The firm’s investment process is built on Modern Portfolio Theory and uses five risk‑adjusted model portfolios plus an income model, leveraging Nitrogen’s Advanced Risk Modeling and Morningstar data to assign Risk Numbers and a Nitrogen GPA to underlying holdings and portfolios. Account oversight includes periodic reviews (typically quarterly), rebalancing, and the ability to engage sub‑advisors through the AEWM platform.
A distinctive aspect of the firm is that its managing member also acts as a licensed insurance agent and a registered representative of a broker‑dealer, receiving external commissions for insurance and brokerage products; the brochure discloses this potential conflict and describes mitigation through disclosures, a Code of Ethics, and the firm’s fiduciary obligations. This combination of advisory, brokerage and insurance activities is relatively uncommon among similar supported firms and may influence recommendations, so clients are informed of alternative routing and disclosure practices.
Client services
Expertise
Fee options
Fixed fee basis for financial planning based on complexity and unique client needs (specific fixed fee not stated)
$0 - $1,000,000: 1.20% annually $1,000,000.01+: 1.0% annually Stocks or other holdings outside Sunrise models+: .50% annually
Commissions on insurance and brokerage products; separate and typical compensation
$250 per hour
Main office
431 SW Ambaum Blvd
Burien WA 98166
Advisors at this office
3
Most active in
Texas · Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Shelly M
Series 63, Series 65
Burien, WA
Sunrise Financial Services LLC
Shelly Maas is a financial advisor with Sunrise Financial Services LLC, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. She has previously worked at Merrill and Empower Advisory Group, and currently holds roles at both Sunrise Financial Services and Madison Avenue Securities. Sunrise Financial Services LLC provides discretionary asset management and financial planning primarily for individual and high-net-worth clients, utilizing a Modern Portfolio Theory-based investment process with risk-adjusted model portfolios and periodic account reviews.
Janice H
Series 66
Burien, WA
Sunrise Financial Services LLC
Janice Hammond is a financial advisor at Sunrise Financial Services LLC with 17 years of industry experience. She holds the Series 66 designation and has worked at firms including Madison Avenue Securities LLC and Questar Asset Management. Outside of her advisory role, she owns JJH Business Development Corp, a marketing company. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm applies Modern Portfolio Theory through risk-adjusted model portfolios and uses quantitative tools for asset allocation and monitoring.
Jason H
Series 63, Series 65
Burien, WA
Sunrise Financial Services LLC
Jason Houghton is a financial advisor with Sunrise Financial Services LLC in Burien, WA. He holds Series 63 and Series 65 licenses and has one year of industry experience. Prior to joining Sunrise, he worked at Sunrun Inc. and spent six years with Fortune Poker. Sunrise Financial Services LLC offers discretionary asset management and financial planning primarily for individual and high-net-worth clients, utilizing model portfolios based on Modern Portfolio Theory and advanced risk modeling tools. The firm integrates portfolio oversight with the option of engaging sub-advisors through the AE Wealth Management platform.
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