Sunrise Financial Services LLC

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Client assets under management

$151,248,727

Clients

271

11% high-net-worth

Advisors

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$558,113

About

Sunrise Financial Services LLC provides discretionary asset management and financial planning primarily for individual and high‑net‑worth clients, offering ongoing portfolio management alongside comprehensive financial plans or hourly consultations. Asset management is delivered via the AE Wealth Management platform and American Funds Service Company, and the firm notes that non‑discretionary management is available only for 529 college‑savings accounts.

The firm’s investment process is built on Modern Portfolio Theory and uses five risk‑adjusted model portfolios plus an income model, leveraging Nitrogen’s Advanced Risk Modeling and Morningstar data to assign Risk Numbers and a Nitrogen GPA to underlying holdings and portfolios. Account oversight includes periodic reviews (typically quarterly), rebalancing, and the ability to engage sub‑advisors through the AEWM platform.

A distinctive aspect of the firm is that its managing member also acts as a licensed insurance agent and a registered representative of a broker‑dealer, receiving external commissions for insurance and brokerage products; the brochure discloses this potential conflict and describes mitigation through disclosures, a Code of Ethics, and the firm’s fiduciary obligations. This combination of advisory, brokerage and insurance activities is relatively uncommon among similar supported firms and may influence recommendations, so clients are informed of alternative routing and disclosure practices.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Tax-loss harvesting General tax planning Income planning

Fee options

Fixed

Fixed fee basis for financial planning based on complexity and unique client needs (specific fixed fee not stated)

Percentage

$0 - $1,000,000: 1.20% annually $1,000,000.01+: 1.0% annually Stocks or other holdings outside Sunrise models+: .50% annually

Commissions

Commissions on insurance and brokerage products; separate and typical compensation

Project-based

$250 per hour

Main office location

Sunrise Financial Services LLC

431 Sw Ambaum Blvd

Burien WA 98166, United States

Number of offices

Most active in

Texas · Washington

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook Instagram 206-420-8520

Advisors at this firm

Shelly M

Series 63, Series 65

Burien, WA

Sunrise Financial Services LLC

Shelly Maas is a financial advisor at Sunrise Financial Services LLC with 28 years of industry experience. She holds Series 63 and Series 65 licenses and has held positions at firms including Merrill Lynch and Madison Avenue Securities. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm employs a Modern Portfolio Theory-based investment approach using risk-adjusted model portfolios and quantitative tools to guide asset allocation and account monitoring.

General retirement planning Tax-loss harvesting General tax planning Income planning

Janice H

Series 66

Burien, WA

Sunrise Financial Services LLC

Janice Hammond is a financial advisor at Sunrise Financial Services LLC with 17 years of industry experience. She holds the Series 66 designation and has worked at firms including Madison Avenue Securities LLC and Questar Asset Management. Outside of her advisory role, she owns JJH Business Development Corp, a marketing company. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm applies Modern Portfolio Theory through risk-adjusted model portfolios and uses quantitative tools for asset allocation and monitoring.

General retirement planning Tax-loss harvesting General tax planning Income planning

Jason H

Series 63, Series 65

Burien, WA

Sunrise Financial Services LLC

Jason Houghton is a financial advisor at Sunrise Financial Services LLC with Series 63 and Series 65 licenses. He has been with Sunrise Financial Services since 2022 and previously worked at Sunrun Inc. and Fortune Poker. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm uses Modern Portfolio Theory and quantitative tools to guide investment decisions, managing approximately $137.6 million in assets across 258 client accounts.

General retirement planning Tax-loss harvesting General tax planning Income planning

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