Superior Planning Wealth Management & Family Office
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$344,770,805
This total excludes 7 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
509
15% high-net-worth
Advisors
1
of 12 employees
Firm type
Supported
1-4 advisors or >$200M in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
509
Very HighAverage account size
$677,349
About
Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations and charitable organizations. The firm offers ongoing portfolio management alongside stand‑alone financial planning covering tax mitigation, estate and wealth transfer, succession planning and related wealth‑planning topics.
Investment programs are implemented through a mix of proprietary strategic allocation models and customized portfolios, using third‑party strategists and sub‑advisors (including platforms such as Raymond James, Orion/Brinker and Charles Schwab). Accounts are generally managed with discretionary authority, and the firm monitors portfolios regularly while coordinating with independent managers, custodians and outside tax or legal advisors as needed.
The firm’s business model includes several features that are less common among peers: certain firm professionals are registered representatives of a broker‑dealer and are separately licensed insurance agents who may receive commissions, and the firm maintains an affiliation with Carmel Capital Partners, LLC and utilizes sub‑advisor relationships and private fund offerings. Superior Planning also discloses the use of promoter/referral arrangements under Rule 206(4)‑1 and provides reporting for client assets held outside its discretionary management, a set of practices that can give rise to conflicts of interest that the firm discloses and seeks to manage.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Business succession planning
Wealth management
Business exit / sale strategy
Occupation focus
Founder/Business Owner
Executive
Fee options
Up to 2.00% annually, fee negotiated based on asset size, portfolio complexity, activity and other factors
Certain professionals are registered representatives and may receive commissions from securities and insurance products recommended; commissions not used to offset advisory fees
Fee-only: Financial Planning Services for a Fee charged separately and negotiated, depending on complexity and scope of services
Main office location
Superior Planning Wealth Management & Family Office
10085 Carroll Canyon Road, Suite 150
San Diego CA 92131, United States
Number of offices
1
Most active in
Superior Planning Wealth Management & Family Office has reported serving >5 clients in these states in the last 12 months.
Arizona · California · Colorado · Oregon · Texas · Washington
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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