Superior Planning Wealth Management & Family Office logo

Superior Planning Wealth Management & Family Office

Updated today

Client AUM

$344,770,805

Clients

509

Advisors

11

of 12 employees

About

Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations and charitable organizations. The firm offers ongoing portfolio management alongside stand‑alone financial planning covering tax mitigation, estate and wealth transfer, succession planning and related wealth‑planning topics.

Investment programs are implemented through a mix of proprietary strategic allocation models and customized portfolios, using third‑party strategists and sub‑advisors (including platforms such as Raymond James, Orion/Brinker and Charles Schwab). Accounts are generally managed with discretionary authority, and the firm monitors portfolios regularly while coordinating with independent managers, custodians and outside tax or legal advisors as needed.

The firm’s business model includes several features that are less common among peers: certain firm professionals are registered representatives of a broker‑dealer and are separately licensed insurance agents who may receive commissions, and the firm maintains an affiliation with Carmel Capital Partners, LLC and utilizes sub‑advisor relationships and private fund offerings. Superior Planning also discloses the use of promoter/referral arrangements under Rule 206(4)‑1 and provides reporting for client assets held outside its discretionary management, a set of practices that can give rise to conflicts of interest that the firm discloses and seeks to manage.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Business succession planning Wealth management Business exit / sale strategy

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

Up to 2.00% annually, fee negotiated based on asset size, portfolio complexity, activity and other factors

Commissions

Certain professionals are registered representatives and may receive commissions from securities and insurance products recommended; commissions not used to offset advisory fees

Other

Fee-only: Financial Planning Services for a Fee charged separately and negotiated, depending on complexity and scope of services

Main office

10085 Carroll Canyon Road, Suite 150

San Diego CA 92131

Advisors at this office

11

Most active in

Arizona · California · Colorado · Florida · Iowa · Ohio · Oregon · Texas · Washington

Also doing business as

Superior Planning Wealth Management & Family Office · Superior Planning, Inc · Superior Planning, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew L

Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Matthew Leighton is a financial advisor at Superior Planning Wealth Management & Family Office in San Diego, CA, with six years of industry experience. He holds a Series 66 designation and has worked at Superior Planning, LLC and PlanMember Securities Corporation. Outside of his advisory role, he consults through MPL Ventures, LLC, a business development and consulting firm. Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm combines proprietary strategic allocation models with customized portfolios, leveraging third-party strategists and sub-advisors to implement investment programs.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Joseph B

Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Joseph Bauers is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, holding a Series 66 designation and 24 years of industry experience. He has worked at Superior Planning Wealth Management & Family Office since 2024 and previously spent 14 years with Equitable Advisors. Outside of his advisory work, Bauers is a co-owner of A Perfect Pear, LLC, a corporation involved in real estate investment. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios, often working with third-party strategists and sub-advisors, and offers both discretionary portfolio management and standalone financial planning.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Zachary J

CFP®, Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Zachary Jones is a CFP® with 17 years of industry experience, currently serving at Superior Planning Wealth Management & Family Office. He previously worked for nine years at Raymond James & Associates before joining Superior Planning in 2024. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm combines proprietary strategic allocation models with customized portfolios and coordinates with independent managers and outside tax or legal advisors.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

James G

Series 63, Series 65

San Diego, CA

Superior Planning Wealth Management & Family Office

James Gates is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He is also the owner of Gates Financial Services, Inc., where he provides insurance and securities sales and tax preparation services. Superior Planning Wealth Management & Family Office offers investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm implements investment programs through proprietary strategic allocation models and customized portfolios, working with third-party strategists and sub-advisors while providing ongoing portfolio management and financial planning services.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Louis L

Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Louis Lange is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, CA, holding a Series 66 designation and five years of industry experience. His prior roles include positions at LPL Financial and CalPro Network Financial Services. He serves as an advisory board member for the San Diego Center for Economic Education, contributing to financial education efforts in the community. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios, working with third-party strategists and sub-advisors to offer discretionary portfolio management tailored to client needs.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Michael G

CFP®, Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Michael George is a CFP®-credentialed financial advisor with 11 years of industry experience. He is currently with Superior Planning Wealth Management & Family Office and has prior experience with Goldstone Wealth Advisors and Compass Group North America. He also serves as president of Goldstone Wealth Advisors, Inc. Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios, working with third-party strategists and sub-advisors, while offering services that include tax mitigation, estate planning, and succession planning.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Ashley G

CFP®, Series 63, Series 65

San Diego, CA

Superior Planning Wealth Management & Family Office

Ashley Gagne is a CFP®-certified financial advisor with 15 years of industry experience. She is currently with Superior Planning Wealth Management & Family Office and has previously worked with Unionbanc Investment Services and PlanMember Securities Corporation. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm uses a combination of proprietary allocation models and third-party strategists to manage portfolios, offering both discretionary management and coordination with external tax and legal advisors.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Heather R

CFP®, Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Heather Ring is a CFP® and holds a Series 66 license with 13 years of experience in financial advising. She is currently with Superior Planning Wealth Management & Family Office, where she has worked since 2024. Her prior experience includes roles at CalPRO Network Financial Services, PlanMember Securities Corporation, Bruce Smith & Associates, and Axa Advisors. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios managed through third-party strategists and sub-advisors, offering a range of wealth-planning services including tax mitigation and succession planning.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kyle S

Series 63, Series 65

San Diego, CA

Superior Planning Wealth Management & Family Office

Kyle Smith is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, CA, holding Series 63 and Series 65 licenses with 13 years of industry experience. He previously worked at CalPro Financial Network for 12 years and has been involved in music as a self-employed musician since 2014. Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm uses a mix of proprietary strategic allocation models and customized portfolios, often managing accounts with discretionary authority while coordinating with independent managers and outside advisors.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Patrick B

Series 65

San Diego, CA

Superior Planning Wealth Management & Family Office

Patrick Bowers is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, holding a Series 65 credential and two years of industry experience. Prior to joining Superior Planning, he worked at PlanMember Securities Corporation and CALPRO Network Financial Services. Outside of advising, he teaches English at Grossmont Union High School District and provides financial literacy education through the Society for Financial Awareness. Superior Planning Wealth Management & Family Office offers investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm utilizes proprietary strategic allocation models alongside customized portfolios, coordinating with independent managers and outside tax or legal advisors.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jeffrey L

Series 63, Series 65

San Diego, CA

Superior Planning Wealth Management & Family Office

Jeffrey Lovegren is a financial advisor at Superior Planning Wealth Management & Family Office in San Diego, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at PlanMember Securities Corporation and related entities since 2014. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios, coordinating with third-party strategists and sub-advisors to manage accounts with discretionary authority.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)