Superior Planning Wealth Management & Family Office
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$344,770,805
Clients
509
Advisors
11
of 12 employees
About
Superior Planning Wealth Management & Family Office provides investment management and financial planning to individuals, high-net-worth clients, trusts, estates, corporations and charitable organizations. The firm offers ongoing portfolio management alongside stand‑alone financial planning covering tax mitigation, estate and wealth transfer, succession planning and related wealth‑planning topics.
Investment programs are implemented through a mix of proprietary strategic allocation models and customized portfolios, using third‑party strategists and sub‑advisors (including platforms such as Raymond James, Orion/Brinker and Charles Schwab). Accounts are generally managed with discretionary authority, and the firm monitors portfolios regularly while coordinating with independent managers, custodians and outside tax or legal advisors as needed.
The firm’s business model includes several features that are less common among peers: certain firm professionals are registered representatives of a broker‑dealer and are separately licensed insurance agents who may receive commissions, and the firm maintains an affiliation with Carmel Capital Partners, LLC and utilizes sub‑advisor relationships and private fund offerings. Superior Planning also discloses the use of promoter/referral arrangements under Rule 206(4)‑1 and provides reporting for client assets held outside its discretionary management, a set of practices that can give rise to conflicts of interest that the firm discloses and seeks to manage.
Client services
Expertise
Occupation focus
Fee options
Up to 2.00% annually, fee negotiated based on asset size, portfolio complexity, activity and other factors
Certain professionals are registered representatives and may receive commissions from securities and insurance products recommended; commissions not used to offset advisory fees
Fee-only: Financial Planning Services for a Fee charged separately and negotiated, depending on complexity and scope of services
Main office
10085 Carroll Canyon Road, Suite 150
San Diego CA 92131
Advisors at this office
11
Most active in
Arizona · California · Colorado · Florida · Iowa · Ohio · Oregon · Texas · Washington
Also doing business as
Superior Planning Wealth Management & Family Office · Superior Planning, Inc · Superior Planning, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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