Glendale, AZ Office

Synergy Asset Management provides wealth management and financial planning to a broad client base that includes individual and high-net-worth investors, business owners, trusts, retirement plans, and other financial advisors. Services include discretionary and non‑discretionary portfolio management, comprehensive financial planning, family office services, retirement plan advisory, and sub‑advisory or signal‑provider/TAMP arrangements for third‑party advisers.

The firm’s investment process combines tactical asset allocation mathematics with bottom‑up fundamental analysis and technical tools across a range of proprietary “Focused” strategies (e.g., bond, blend, dividend, ETF, tactical equity, value) and its Sailboat tactical models, managing portfolios from a total‑return perspective with periodic rebalancing. SAM manages both separately managed accounts and pooled vehicles, may recommend third‑party managers or its own funds/DSTs, and delivers model portfolios and trading signals to other platforms.

Notable distinctions include an operationally integrated affiliated private fund manager (Rowan Street Advisors/Rowan Street Capital) and the firm’s role as manager or sponsor of pooled investment vehicles, which involves performance‑based compensation for qualified investors and specific valuation and liquidity considerations. The brochure also discloses affiliations with a real estate brokerage and an insurance agency and describes the firm’s practice of providing services to other investment advisers and TAMPs—relationships the firm notes can create conflicts of interest and are addressed in its disclosures.