T. Anton Investment House, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
T. Anton Investment House, Inc. provides financial planning and discretionary portfolio management to individuals (including high-net-worth clients) and to a range of institutional clients such as corporations, pension and profit-sharing plans, charitable organizations, estates and trusts, managing approximately $366,642,843 across about 328 client relationships. Services explicitly include financial planning, portfolio management for individuals and businesses, and retirement plan rollover recommendations.
The firm bases its investment process on fundamental (bottom-up) analysis and a long-term holding strategy, assigning clients to proprietary model portfolios that range from “High Growth 100%” (100% equities) through various growth and balanced mixes to “Conservative Balanced 50/50,” with model selection driven by objectives, risk tolerance, tax sensitivities and distribution needs. It implements strategies on a discretionary basis, routinely uses mutual funds to achieve allocations while also managing individual stocks and bonds, and provides periodic reporting and annual reviews.
Noteworthy distinctions include a relatively large asset base managed by a small advisory team and the use of in-house proprietary models rather than recommending outside managers, along with a typical account minimum of $800,000 (with smaller accounts considered case-by-case). The firm also uses direct billing to custodians for advisory fees (a recognized form of custody), discloses a fiduciary process for retirement rollover advice, does not participate in wrap-fee programs or receive soft-dollar benefits or 12b-1 fees, and does not accept proxy-voting authority for client securities.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.80% $2,000,001+: 0.60%
Account minimum: $800,000 Fee-only: No fee for basic financial plan
Main office
See office708 Heartland Trail, Suite #3000
Madison WI 53717-2174
Advisors at this office
2
Offices (2)
Most active in
Arizona · Florida · Illinois · Minnesota · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Tracey A
CFP®, Series 63
Madison, WI
T. Anton Investment House, Inc.
Tracey Anton is a CFP®-certified financial advisor with 31 years of industry experience. She has been with T. Anton Investment House, Inc. in Madison, WI since 2015. T. Anton Investment House is a small SEC-registered advisory firm managing approximately $332 million for individual, high-net-worth, and business clients. The firm offers comprehensive financial planning and discretionary portfolio management, using proprietary asset-allocation models focused on long-term holdings and fundamental, bottom-up analysis.
Michael S
CFP®, Series 66
Madison, WI
T. Anton Investment House, Inc.
Michael Smith is a CFP® and holds a Series 66 license with 13 years of industry experience. He has worked at Cuna Brokerage Services, Inc. and CUNA Mutual Group before joining T. Anton Investment House, Inc. in 2026. T. Anton Investment House is a small SEC-registered advisory firm managing approximately $332 million for individual, high-net-worth, and business clients. The firm uses fundamental, bottom-up analysis and proprietary in-house asset-allocation models to provide discretionary portfolio management and financial planning services.
Brenda S
Series 63, Series 65
Madison, WI
T. Anton Investment House, Inc.
Brenda Sims is a financial advisor at T. Anton Investment House, Inc. in Madison, WI, holding Series 63 and Series 65 licenses with six years of industry experience. She has been with T. Anton Investment House, Inc. since 2015. T. Anton Investment House, Inc. provides financial planning and discretionary portfolio management to individuals, including high-net-worth clients, as well as institutional clients such as corporations, pension plans, and charitable organizations. The firm employs a fundamental, bottom-up investment approach with proprietary model portfolios tailored to client objectives, risk tolerance, and tax considerations.
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