T. Rowe Price Advisory Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$5,897,904,801
Clients
13,517
Advisors
520
across 66 offices
About
T. Rowe Price Advisory Services, Inc. offers the T. Rowe Price Retirement Advisory Service to individual investors and households focused on retirement goals, combining nondiscretionary goals-based financial planning, retirement income planning, and discretionary investment management with telephone access to a financial advisor supported by an online planning tool. The program generally requires about $250,000 in aggregate investable assets to enroll in planning and the same minimum to open managed accounts, and it delivers point‑in‑time financial plans and annual reviews for enrolled households.
Portfolios are implemented at the household level using model allocations that range roughly from 10% to 100% equity and are invested exclusively in selected T. Rowe Price mutual funds and ETFs; the firm employs asset‑location logic, tax‑aware rebalancing (including minimizing short‑term gains), periodic tactical/opportunistic allocations, and typically uses I‑class shares where available. Financial plans and retirement income projections are produced with Monte Carlo simulations through an interactive online tool, and account management is executed on a discretionary basis once clients enroll and accept the investment proposal.
Several features distinguish TRP Advisory Services from many large enterprise advisers: the firm is registered with the CFTC as a commodity pool operator (an uncommon regulatory posture for firms of this type), it operates from a small office footprint relative to peers and its brochure does not list high‑net‑worth individuals, charitable organizations, or pension/profit‑sharing plans as client types. The Service is also limited to proprietary Price Funds and explicitly does not evaluate or recommend third‑party funds, other advisers, or individual securities, and it requires electronic delivery and electronic signatures as part of enrollment.
Client services
Expertise
Occupation focus
Fee options
Annual gross advisory fee up to 0.90% of assets under management, offset by the net expense ratio of the Service Funds held, resulting in a net advisory fee typically ranging from approximately 0.43% to 0.56% depending on model portfolio
Account minimum: $250,000
Main office
See office4525 Painters Mill Rd
Owings Mills MD 21117
Advisors at this office
229
Offices (66)
Owings Mills, MD 4525 Painters Mill Rd
4525 Painters Mill Rd, Owings Mills, MD 21117
229 advisors
Colorado Springs, CO Financial Center Two
Financial Center Two 2220 Briargate Parkway, Colorado Springs, CO 80920
129 advisors
Colorado Springs, CO Briargate Parkway
2220 Briargate Parkway, Colorado Springs, CO 80920
58 advisors
Baltimore, MD Point Street
1307 Point Street, Baltimore, MD 21231
25 advisors
Owings Mills, MD 4515 Painters Mill Rd
4515 Painters Mill Rd, Owings Mills, MD 21117
12 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Disclosures
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Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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