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T. Rowe Price Advisory Services, Inc.

Updated today

Client AUM

$5,897,904,801

Clients

13,517

Advisors

520

across 66 offices

About

T. Rowe Price Advisory Services, Inc. offers the T. Rowe Price Retirement Advisory Service to individual investors and households focused on retirement goals, combining nondiscretionary goals-based financial planning, retirement income planning, and discretionary investment management with telephone access to a financial advisor supported by an online planning tool. The program generally requires about $250,000 in aggregate investable assets to enroll in planning and the same minimum to open managed accounts, and it delivers point‑in‑time financial plans and annual reviews for enrolled households.

Portfolios are implemented at the household level using model allocations that range roughly from 10% to 100% equity and are invested exclusively in selected T. Rowe Price mutual funds and ETFs; the firm employs asset‑location logic, tax‑aware rebalancing (including minimizing short‑term gains), periodic tactical/opportunistic allocations, and typically uses I‑class shares where available. Financial plans and retirement income projections are produced with Monte Carlo simulations through an interactive online tool, and account management is executed on a discretionary basis once clients enroll and accept the investment proposal.

Several features distinguish TRP Advisory Services from many large enterprise advisers: the firm is registered with the CFTC as a commodity pool operator (an uncommon regulatory posture for firms of this type), it operates from a small office footprint relative to peers and its brochure does not list high‑net‑worth individuals, charitable organizations, or pension/profit‑sharing plans as client types. The Service is also limited to proprietary Price Funds and explicitly does not evaluate or recommend third‑party funds, other advisers, or individual securities, and it requires electronic delivery and electronic signatures as part of enrollment.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting

Occupation focus

Retired

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Fee options

Percentage

Annual gross advisory fee up to 0.90% of assets under management, offset by the net expense ratio of the Service Funds held, resulting in a net advisory fee typically ranging from approximately 0.43% to 0.56% depending on model portfolio

Other

Account minimum: $250,000

Main office

See office

4525 Painters Mill Rd

Owings Mills MD 21117

Advisors at this office

229

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin C

Series 63, Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

Kevin Chandler is a financial advisor at T. Rowe Price Advisory Services, Inc. with three years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Amazon, Securitas Security Services, Howard Community College, Staples, and Abercrombie & Fitch. Outside of his advisory role, he is the CEO and part-owner of A & K Chandler LLC, a consulting business that assists small companies in acquiring federal government contracts. T. Rowe Price Advisory Services offers retirement-focused financial planning and discretionary investment management primarily for individual investors and households. The firm employs model portfolios invested exclusively in T. Rowe Price funds and uses tax-aware rebalancing and Monte Carlo simulations to deliver tailored retirement plans.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Lucas R

Series 63, Series 66

Accokeek, MD

T. Rowe Price Advisory Services, Inc.

Lucas Rogers is a financial advisor with T. Rowe Price Advisory Services, Inc., holding Series 63 and Series 66 licenses and with nine years of industry experience. His prior roles include positions at Global Retirement Partners, Ascensus, Infosys, and The Vanguard Group. T. Rowe Price Advisory Services offers a retirement-focused advisory program combining nondiscretionary goals-based planning, retirement income planning, and discretionary investment management using proprietary mutual funds and ETFs, supported by an online planning tool and telephone access to advisors.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Luke S

Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Luke Smith is a financial advisor with T. Rowe Price Advisory Services, Inc. in Colorado Springs, CO. He holds Series 63 and Series 66 licenses and has 10 years of industry experience. His career includes multiple roles at T. Rowe Price as well as positions at Advised Assets Group, LLC and GWFS Equities, Inc. T. Rowe Price Advisory Services offers a retirement-focused advisory program that combines nondiscretionary financial planning and discretionary investment management primarily using T. Rowe Price mutual funds and ETFs. The firm serves individual investors and households with portfolios managed at the household level and employs tax-aware rebalancing, asset-location strategies, and scenario-based financial planning tools.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Jacob P

Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Jacob Petersen is a financial advisor with T. Rowe Price Advisory Services, Inc. He holds Series 63 and Series 66 licenses and has three years of industry experience. Prior to his current role, he has worked at firms including Aston Carter, Incredible Bank, and Peoples State Bank. Outside of his advisory work, he operates an online Etsy store where he makes and sells crafts. T. Rowe Price Advisory Services, Inc. offers a retirement-focused advisory program combining nondiscretionary financial planning and discretionary investment management. The firm serves individual investors and households, implementing portfolios exclusively in T. Rowe Price mutual funds and ETFs with features like tax-aware rebalancing and Monte Carlo-based retirement projections.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Robert C

Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Robert Cooper is a financial advisor with T. Rowe Price Advisory Services, Inc., holding Series 63 and Series 66 credentials and nine years of industry experience. He has worked with T. Rowe Price since 2017 and previously spent two years at Wells Fargo. Based in Colorado Springs, CO, Cooper focuses on retirement planning and investment management. T. Rowe Price Advisory Services, Inc. provides the Retirement Advisory Service to individual investors and households, integrating nondiscretionary financial planning, retirement income planning, and discretionary investment management, primarily using T. Rowe Price mutual funds and ETFs. The firm employs model portfolio allocations, tax-aware rebalancing, and interactive online tools to support its clients' retirement goals.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Matthew H

Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Matthew Holmes is a financial advisor at T. Rowe Price Advisory Services, Inc. based in Colorado Springs, CO, with three years of industry experience. He holds Series 63 and Series 66 licenses and previously worked in the restaurant industry. T. Rowe Price Advisory Services offers a retirement-focused advisory program that combines nondiscretionary financial planning, retirement income planning, and discretionary investment management primarily using proprietary mutual funds and ETFs. The service is designed for individual investors and households with a focus on retirement goals.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Matthew S

CFP®, Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

Matthew Spratt is a Certified Financial Planner (CFP®) with 12 years of industry experience, currently serving as a financial advisor at T. Rowe Price Advisory Services, Inc. since 2014. He holds a Series 66 designation and is based in Owings Mills, MD. T. Rowe Price Advisory Services, Inc. provides retirement-focused financial planning and discretionary investment management to individual investors and households. The firm’s approach includes goals-based planning, tax-aware portfolio management using proprietary T. Rowe Price mutual funds and ETFs, and employs Monte Carlo simulations for retirement income projections.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Joseph R

CFP®, Series 63

Marietta, GA

T. Rowe Price Advisory Services, Inc.

Joseph Radack is a financial advisor with T. Rowe Price Advisory Services, Inc., holding the CFP® designation and Series 63 license, with 15 years of industry experience. His prior work includes roles at Alight Solutions, FEMA, Pure Financial Advisors, and Alight-Hodges Mace. Outside of advising, he is the sole shareholder of Atlantacare Inc., a health insurance brokerage, and operates Big Cattle Advisors, a residential handyman service; he also works as a ride-share driver. T. Rowe Price Advisory Services provides retirement-focused financial planning and discretionary investment management to individual investors and households, utilizing model portfolios invested exclusively in proprietary T. Rowe Price mutual funds and ETFs.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Patrick F

Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

Patrick Farrell is a financial advisor with T. Rowe Price Advisory Services, Inc. He holds a Series 66 designation and has 12 years of industry experience. Farrell has been with T. Rowe Price since 2011. T. Rowe Price Advisory Services, Inc. offers a retirement-focused advisory service combining nondiscretionary financial planning, retirement income planning, and discretionary investment management. The firm serves individual investors and households, using model portfolios invested exclusively in T. Rowe Price mutual funds and ETFs, supported by an online planning tool and financial advisor access.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

John A

Series 63, Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

John Alberto is a financial advisor with T. Rowe Price Advisory Services, Inc. He holds Series 63 and Series 66 licenses and has six years of industry experience. His prior roles include positions at NYLIFE Securities LLC and New York Life Insurance Company. T. Rowe Price Advisory Services provides retirement-focused financial planning and discretionary investment management to individual investors and households, utilizing model portfolios invested exclusively in T. Rowe Price mutual funds and ETFs. The firm employs tax-aware strategies and offers interactive planning tools alongside telephone access to advisors.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Anthony C

CFP®, Series 63, Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

Anthony Carleton is a CFP®-certified financial advisor with T. Rowe Price Advisory Services, Inc. in Owings Mills, MD, with 10 years of industry experience. He has been with T. Rowe Price since 2015. T. Rowe Price Advisory Services, Inc. provides retirement-focused financial planning and discretionary investment management to individual investors and households. The firm uses model portfolios invested exclusively in T. Rowe Price mutual funds and ETFs, employing tax-aware strategies and Monte Carlo simulations to support retirement income planning.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Dalton A

CFP®, Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Dalton Andrews is a CFP® with nine years of industry experience, currently advising at T. Rowe Price Advisory Services, Inc. in Colorado Springs, CO. His prior experience includes roles at RBC Capital Markets, Charles Schwab & Co., and Oppenheimer Funds Distribution. T. Rowe Price Advisory Services, Inc. provides retirement-focused financial planning and discretionary investment management to individual investors and households, using model portfolios invested solely in T. Rowe Price mutual funds and ETFs. The firm combines telephone access to advisors with online planning tools and employs strategies such as asset-location optimization and tax-aware rebalancing.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Stephanie Q

Series 63, Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Stephanie Quine is a financial advisor with T. Rowe Price Advisory Services, Inc. She holds Series 63 and Series 66 licenses and has 18 years of industry experience. Quine has worked with T. Rowe Price Investment Services, Inc. since 2011. T. Rowe Price Advisory Services, Inc. provides a retirement-focused advisory program for individual investors and households, combining nondiscretionary financial planning, retirement income planning, and discretionary investment management. The firm primarily invests in proprietary T. Rowe Price mutual funds and ETFs using model allocations and employs tax-aware strategies and Monte Carlo simulation tools for financial plans and retirement income projections.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired
user avatar

Kevin K

Series 66

Colorado Springs, CO

T. Rowe Price Advisory Services, Inc.

Kevin Kyle is a financial advisor with T. Rowe Price Advisory Services, Inc., holding a Series 66 designation and having two years of industry experience. He previously worked at Wells Fargo for 28 years before joining T. Rowe Price. T. Rowe Price Advisory Services offers a retirement-focused advisory program that combines financial planning, retirement income planning, and discretionary investment management primarily using proprietary mutual funds and ETFs. The firm serves individual investors and households with investable assets generally starting at $250,000.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Tax-loss harvesting Retired

Grier M

CFP®, Series 63, Series 66

Owings Mills, MD

T. Rowe Price Advisory Services, Inc.

Grier May is currently a Branch Leader at Fidelity Investments, a role held since 2024. Prior to this, Grier served as Assistant Branch Leader at Fidelity Investments from 2022 to 2024 and as a Planning Consultant from 2020 to 2022. Grier's financial services career also includes positions such as Financial Advisor and Vice President - Investments at Chapin Davis Investments, and various roles at T. Rowe Price including Global Client Investment Reporting Specialist and Participant Service Center Specialist. Throughout this career, Grier has developed expertise in investment advising and branch leadership, focusing on coaching associates and fostering strong team relationships to support clients' financial goals. Outside of work, Grier has interests in fitness, movies, pets, reading, traveling, and volunteering.

Wealth management Retired
View complete list of advisors at this firm
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