The Advisors Group logo

The Advisors Group

Updated today

Client assets under management

$141,084,393

Clients

192

18% high-net-worth

Advisors

2

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

96

Very High

Average account size

$734,815

About

The Advisors Group provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and small businesses, serving both individual and high‑net‑worth clients. The firm manages roughly $142 million for about 192 clients and builds customized Investment Policy Statements and suitability profiles as part of ongoing advisory relationships.

The firm implements portfolios through discretionary management, using a mix of ETFs, mutual funds, individual equities and fixed income, and may use firm model portfolios that are monitored and rebalanced on an ongoing basis. Client work is informed by documented client profiles and Riskalyze risk assessments, and services commonly include retirement, tax and estate planning as well as 529 college account management under a limited power of attorney.

Notable distinctions include acting as a sponsor to a wrap fee program — a service relatively uncommon among peers of this size — and maintaining licensed insurance agents on staff, although the brochure notes the firm has recently chosen not to participate in insurance product sales. The Advisors Group also provides ancillary services such as tax preparation and Certified Divorce Financial Analyst (CDFA) engagements under separate agreements, creating a broader set of implementation options than many comparable firms.

Client services

Financial planning Portfolio management

Expertise

Divorce financial planning College savings (529s, UTMA, etc.) Cash flow / budgeting General tax planning Wealth management

Occupation focus

Executive Founder/Business Owner

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $500,000: Up to 1.50% $500,000+: 1.0% $0+: 0.5% for 529 accounts

Project-based

$175 per hour

Other

Account minimum: $250,000

Main office location

The Advisors Group

12002 Trafalgar Avenue, Suite 102

Lubbock TX 79424, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John R

CFP®, Series 63

Lubbock, TX

The Advisors Group

John Russell is a CFP® with 41 years of industry experience, currently serving as president of Strategy, Inc. dba The Advisors Group since 2017. His career includes long-term tenure with The Advisors Group dating back to 1978 and experience at Signal Securities, Inc. Outside of financial advising, he manages tax preparation services for financial clients and serves as treasurer for a local homeowners association. The Advisors Group provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and small businesses, serving both individual and high-net-worth clients. The firm manages approximately $142 million for around 192 clients, implementing portfolios through a mix of ETFs, mutual funds, individual equities, and fixed income, supported by customized Investment Policy Statements and Riskalyze risk assessments.

Divorce financial planning College savings (529s, UTMA, etc.) Cash flow / budgeting General tax planning Wealth management Executive Founder/Business Owner
user avatar

Shelby R

CFP®, Series 63

Lubbock, TX

The Advisors Group

Shelby Russell is a CFP®-certified financial advisor with 13 years of industry experience, currently practicing at The Advisors Group in Lubbock, TX. She has served as a Certified Divorce Financial Analyst since 2019 and holds a Series 63 license. Prior to her current role, she worked at Signal Securities, Inc. and has been affiliated with The Advisors Group in various capacities since 2007. Outside of advising, she is a licensed independent insurance agent. The Advisors Group provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and small businesses, serving both individual and high-net-worth clients. The firm manages approximately $142 million across about 192 clients and employs a mix of ETFs, mutual funds, individual equities, and fixed income within customized investment strategies.

Divorce financial planning College savings (529s, UTMA, etc.) Cash flow / budgeting General tax planning Wealth management Executive Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")