The Advisory Firm
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The Advisory Firm provides discretionary investment management, comprehensive financial planning, and tax return preparation to individuals, high‑net‑worth individuals, trusts, and estates. The firm manages about $126 million on a discretionary basis for roughly 120 clients and offers structured 12‑month planning packages tailored to life stages (young professionals, mid‑career, and retirement).
Its investment approach emphasizes strategic asset allocation implemented primarily with ETFs and cash/money‑market positions, with a long‑term buy/hold orientation while monitoring allocation drift and performance. The firm combines fundamental evaluation with technical analysis and may employ index‑ETF options (puts and calls) and selected fixed‑income holdings as part of its risk‑management toolkit.
Noteworthy features that distinguish the firm from many peers include in‑house tax preparation performed by a supervised Enrolled Agent (available only to the firm’s planning or investment clients) and a Wealth 360° program that bundles investment management, planning, and tax preparation for clients with $400,000 or more in managed assets. The practice is a single‑advisor model with a relatively large discretionary asset base and a principal who holds multiple professional credentials (CFP, CFA, CMT, EA), and it routinely uses technical analysis and options strategies that are less common among similar independent advisers.
Client services
Expertise
Demographic focus
Fee options
Financial Planning and Tax Preparation fees range from $875 to $4,500 depending on the package.
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.80% $2,000,001+: 0.60%
Account minimum: $400,000 Minimum fee: Financial Planning fees typically range from $950 to $4,500 depending on the service package. Fee-only: Financial planning and tax preparation fixed fees typically range from $875 to $4,500 depending on services.
Main office
12600 Deerfield Parkway, Suite 100
Alpharetta GA 30004
Advisors at this office
1
Most active in
Georgia · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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