The Advocate Group, LLC logo

The Advocate Group, LLC

Updated today

Client AUM

$782,061,023

Clients

346

Advisors

9

of 17 employees

About

The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts and business entities, with a client base that includes senior officers of large companies. The firm manages over $800 million in client assets and delivers services on both discretionary and non‑discretionary bases.

The firm’s investment approach places a comprehensive financial plan at the center of asset allocation, focusing on aligning “desired” risk with the returns required to meet client objectives and maintaining liquidity reserves to mitigate behavioral risks. Financial planning is delivered through online plans with ongoing access and updates, and planning services are bundled into investment management for larger relationships.

A distinctive feature of the firm is that it is also a licensed insurance agency and, at client request, its associated persons may offer insurance solutions with commissions directed to the agency. The Advocate Group’s client mix—many holding concentrated positions in their employer’s securities—shapes its emphasis on concentrated-wealth management, transition planning and integrating equity‑concentration strategies into clients’ broader financial plans.

Client services

Financial planning Portfolio management

Expertise

Concentrated stock management

Occupation focus

Executive

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Fee options

Fixed

Financial planning fees may be charged as flat fees, negotiated and agreed in advance

Percentage

$0 - $2,000,000: 0.95% $2,000,001+: 0.75% to 0.35% tiered down from $2.5M and up to $4.5M and more (exact tiers not fully detailed but range given from 0.95% to 0.35%)

Commissions

Insurance products offered by associated persons may generate commissions in addition to fees

Other

Minimum fee: Financial planning fees typically range from $2,500 to $20,000 initially; ongoing fees typically range from $1,500 to $15,000 Fee-only: Financial planning fees are charged separately and are negotiated per client, with specific amounts quoted in advance

Main office

601 Carlson Parkway, Suite 1100

Minnetonka MN 55305

Advisors at this office

9

Most active in

Arizona · California · Colorado · Florida · Minnesota · Ohio · Texas · Wisconsin

Also doing business as

The Advocate Group, Inc · The Advocate Group, Inc. · The Advocate Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Scott H

CFP®

Minnetonka, MN

The Advocate Group, LLC

Scott Hartzell is a CFP® professional with five years of industry experience. He has been with The Advocate Group, LLC since 2021 and previously worked at GreatAmerica Financial Services and Smith Accounting. Hartzell studied full time at the University of Iowa from 2015 to 2019. The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, including senior officers of large companies. The firm manages over $800 million in client assets and emphasizes comprehensive financial plans centered on aligned risk and return objectives, with a focus on concentrated-wealth management and transition planning.

Concentrated stock management Executive
user avatar

Michael C

CFP®, Series 66

Minnetonka, MN

The Advocate Group, LLC

Michael Corrigan is a CFP® with 12 years of industry experience, currently serving at The Advocate Group, LLC since 2014. He holds the Series 66 designation and is also licensed as an insurance agent, engaging in the sale of various insurance products. The Advocate Group provides financial planning and investment management services to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, including senior officers of large companies. The firm manages over $800 million in assets and emphasizes comprehensive financial planning centered on risk alignment, liquidity management, and equity-concentration strategies integrated into clients’ broader financial plans.

Concentrated stock management Executive
user avatar

Emily E

CFP®, Series 66

Minnetonka, MN

The Advocate Group, LLC

Emily Einwalter is a CFP® and holds a Series 66 license with 11 years of industry experience. She has worked at Kestra Investment Services and Kestra Advisory for eight years before joining The Advocate Group, LLC, where she has been since 2025. The Advocate Group provides financial planning and investment management services to individuals, high net worth clients, pension and retirement plans, trusts, and business entities. The firm emphasizes comprehensive financial planning centered on aligning risk with client objectives and offers specialized services in concentrated-wealth management and transition planning.

Concentrated stock management Executive
user avatar

Elizabeth K

CFP®

Minnetonka, MN

The Advocate Group, LLC

Elizabeth Kindseth is a CFP® with 11 years of industry experience, currently serving at The Advocate Group, LLC since 2014. She holds a 5% ownership stake in TAG Financial Services Inc., an insurance agency affiliated with The Advocate Group, though she does not have a management role or receive compensation from the firm. The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts, and business entities. The firm manages over $800 million in assets and integrates comprehensive financial planning with risk-aligned asset allocation and liquidity management, emphasizing concentrated-wealth management and equity-transition strategies for clients with concentrated employer securities.

Concentrated stock management Executive
user avatar

Sean O

CFP®, Series 63

Minnetonka, MN

The Advocate Group, LLC

Sean Ohagan is a CFP® professional with 12 years of industry experience, currently serving as an advisor at The Advocate Group, LLC since 2014. He holds a Series 63 license and has worked within affiliated firms since 2011. Outside of his advisory role, he is also engaged in insurance sales as a licensed insurance agent. The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, including senior officers of large companies. The firm manages over $800 million in client assets, focusing on comprehensive financial plans that align risk with client objectives and integrating concentrated-wealth management and equity-concentration strategies.

Concentrated stock management Executive
user avatar

Brennan S

CFP®, Series 63

Minnetonka, MN

The Advocate Group, LLC

Brennan Skon is a CFP® with five years of industry experience, currently serving at The Advocate Group, LLC. His prior roles include positions at Schwarz Dygos Wheeler Investment Advisors LLC, Birchwood Financial Partners, and Ameriprise Financial Services, Inc. He also serves as Vice President of Financial on the board of the American Marketing Association – Minnesota Chapter. The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, managing over $800 million in assets. The firm emphasizes comprehensive financial plans centered on aligning risk and returns, with a client base that includes senior officers of large companies.

Concentrated stock management Executive
user avatar

Emily M

CFP®

Minnetonka, MN

The Advocate Group, LLC

Emily Meisinger is a CFP® professional with eight years of experience at The Advocate Group, LLC in Minnetonka, MN. She has been with the firm since 2015, serving as part of a team of nine advisors. The Advocate Group provides financial planning and investment management to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, including senior officers of large companies. The firm manages over $800 million in assets and emphasizes comprehensive financial plans that align risk, return objectives, and liquidity needs, with a focus on concentrated-wealth management and equity-concentration strategies.

Concentrated stock management Executive
user avatar

Seth H

CFA®

Minnetonka, MN

The Advocate Group, LLC

Seth Heimermann is a CFA® charterholder with six years of industry experience. He has worked at Columbia Threadneedle Investments and The Advocate Group, LLC, where he has been since 2019. Outside of his advisory role, he is the sole owner of Ronin Ventures, LLC, a small business consulting firm. The Advocate Group provides financial planning and investment management services to individuals, high net worth clients, pension and retirement plans, trusts, and business entities. The firm manages over $800 million in client assets and emphasizes comprehensive financial planning centered on aligning risk with client objectives, with a focus on concentrated-wealth management and equity-concentration strategies.

Concentrated stock management Executive
user avatar

Hunter H

CFA®

Minnetonka, MN

The Advocate Group, LLC

Hunter Hillstrom is a CFA® charterholder with four years of industry experience, currently serving as a financial advisor at The Advocate Group, LLC since 2022. He previously worked for six years at Pohlad Investment Management, LLC. The Advocate Group provides financial planning and investment management services to individuals, high net worth clients, pension and retirement plans, trusts, and business entities, including senior officers of large companies. The firm emphasizes comprehensive financial planning centered on aligning risk with client objectives and integrates concentrated-wealth management and transition planning for clients with significant employer stock positions.

Concentrated stock management Executive
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