Greenville, SC S Main St logo

Greenville, SC S Main St Office

Team
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The Fiduciary Alliance logo

The Fiduciary Alliance

Multi-team

Firm-wide stats for The Fiduciary Alliance

Total advisors

49

Across 30 offices

Clients per advisor

178 Very High

Avg AUM per client

$268,760 Very Low

HNW client ratio

27% High

About

The Fiduciary Alliance advises individuals (including high-net-worth clients) and also works with retirement plans and other investment advisers, delivering investment management and comprehensive financial planning services. The firm provides discretionary portfolio management alongside written financial plans, estate-planning support, business-planning and risk-management reviews, and makes third-party insurance resources available through a network relationship.

The firm builds individualized investment policies and supervises accounts using a mix of fundamental, technical, cyclical and charting analysis, and it may engage third‑party managers as part of implementation. It also manages held‑away and participant retirement accounts using order‑management tools and periodic rebalancing to pursue tax‑efficient asset location and opportunistic rebalancing strategies.

Notable distinctions include regularly serving other investment-adviser clients and providing ERISA 3(21) nondiscretionary services to plan sponsors, roles that are less common among multi‑team firms. The Fiduciary Alliance also participates in paid lead-generation and promotional programs (for example, SmartVestor/Ramsey Solutions) and discloses that it may receive performance‑based compensation or carried interest on certain alternative investments, with related conflicts and mitigation measures described in its disclosure materials.

Based on The Fiduciary Alliance

Expertise

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses

Based on The Fiduciary Alliance

Occupation focus

Founder/Business Owner Executive

Based on The Fiduciary Alliance

Location

135 S Main St, Suite 600

Greenville SC 29601

Advisors at this office

11

Advisors at this office

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Noel S

CFP®, Series 63

Greenville, SC

The Fiduciary Alliance

Noel Swain is a CFP® with 42 years of industry experience. He is currently with The Fiduciary Alliance and previously worked at Cambridge Investment Research Advisors, Inc. and Transamerica Financial Advisors. Outside of financial advising, he is an independent insurance agent for various companies. The Fiduciary Alliance serves individuals, including high-net-worth clients, retirement plans, and other investment advisers by providing investment management and comprehensive financial planning services. The firm utilizes a combination of fundamental, technical, cyclical, and charting analyses, and incorporates third-party managers and tax-efficient strategies in its portfolio supervision.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Robert M

Series 63, Series 66

Greenville, SC

The Fiduciary Alliance

Robert Moses is a financial advisor at The Fiduciary Alliance with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Hornor Townsend and Kent, Inc. for 20 years before joining Purshe Kaplan Sterling Investments and Fiduciary Alliance in 2020. Outside of his advisory role, he is also involved in the sale of fixed and traditional insurance products. The Fiduciary Alliance provides discretionary portfolio management and comprehensive financial planning primarily to individual and high-net-worth clients, as well as other investment advisers. The firm employs a range of analytical approaches and offers the option to allocate to third-party managers, operating through multiple divisions and a network of supervised investment advisor representatives.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Gregory T

CFA®, Series 63

Greenville, SC

The Fiduciary Alliance

Gregory Towner is a financial advisor at The Fiduciary Alliance with 15 years of industry experience. He holds the CFA® designation and Series 63 license and has been with The Fiduciary Alliance since 2016. The Fiduciary Alliance serves individuals, including high-net-worth clients, retirement plans, and other investment advisers by providing investment management and comprehensive financial planning services. The firm employs a combination of fundamental, technical, cyclical, and charting analysis in its investment approach and offers discretionary portfolio management alongside estate planning, risk management reviews, and access to third-party insurance resources.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Gina R

CFA®, Series 63

Greenville, SC

The Fiduciary Alliance

Gina Rose Salamin is a CFA® charterholder with three years of industry experience, currently serving as a financial advisor at The Fiduciary Alliance since 2022. Prior to entering the financial sector, she worked with Greenville County Schools from 2019 to 2022 and was retired from 2007 to 2019. The Fiduciary Alliance provides discretionary portfolio management and comprehensive financial planning primarily to individual and high-net-worth clients, as well as other investment advisers. The firm operates through multiple divisions and a network of investment advisor representatives, employing a mix of fundamental, technical, cyclical, and charting analyses to guide investment advice.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Peyton H

Series 66

Greenville, SC

The Fiduciary Alliance

Peyton Hoppes is a financial advisor with The Fiduciary Alliance, holding a Series 66 designation and seven years of industry experience. Prior to joining The Fiduciary Alliance in 2019, he worked at Ameriprise Financial Services and Hughes Investment, among other firms. He serves as a general board member for the National Wild Turkey Federation. The Fiduciary Alliance provides investment management and comprehensive financial planning services to individuals, retirement plans, and other advisers. The firm employs a combination of fundamental and technical analysis, offers estate and business planning support, and delivers both discretionary portfolio management and ERISA 3(21) nondiscretionary services.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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John C

Series 65

Greenville, SC

The Fiduciary Alliance

John Coble IV is an advisor at The Fiduciary Alliance in Greenville, SC, holding a Series 65 designation. He has one year of industry experience and has previously worked at Coble Wealth Management and Aptive Environmental among other roles. The Fiduciary Alliance provides investment management and comprehensive financial planning services to individuals, retirement plans, and other advisers. The firm employs a combination of fundamental, technical, cyclical, and charting analysis in managing portfolios and offers discretionary and nondiscretionary services, including to ERISA plan sponsors.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Brian B

CFA®, Series 63

Greenville, SC

The Fiduciary Alliance

Brian Boughner is a CFA® charterholder with 15 years of industry experience, currently serving as an advisor at The Fiduciary Alliance since 2016. His prior work includes roles at Bison Wealth, LLC, Bb&T Asset Management, Inc., and Charles Schwab. Outside of his advisory role, he owns a company providing training on AI tools to other financial advisors and holds a Federal Firearms License for a separate business. The Fiduciary Alliance provides investment management and comprehensive financial planning services to individuals, retirement plans, and other advisers. The firm combines fundamental, technical, cyclical, and charting analysis to build individualized policies and supervises accounts, including tax-efficient and opportunistic rebalancing strategies.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Gabriel L

Series 66

Greenville, SC

The Fiduciary Alliance

Gabriel Lopez is a financial advisor at The Fiduciary Alliance in Greenville, SC, holding a Series 66 credential with less than one year of industry experience. His prior work includes roles at Cambridge Investment Research Advisors and various customer service positions. The Fiduciary Alliance serves individuals, including high-net-worth clients, as well as retirement plans and other advisers, offering comprehensive financial planning and discretionary portfolio management. The firm utilizes a mix of analytical approaches and third-party managers, and provides ERISA 3(21) nondiscretionary services to plan sponsors.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Susan H

Series 63, Series 65

Greenville, SC

The Fiduciary Alliance

Susan Harvell is a financial advisor at The Fiduciary Alliance with seven years of industry experience. She previously worked at Foster Victor Wealth Advisors for four years before joining The Fiduciary Alliance in 2020. She holds Series 63 and Series 65 credentials. The Fiduciary Alliance advises individuals, including high-net-worth clients, retirement plans, and other investment advisers, offering investment management and comprehensive financial planning services. The firm employs a mix of fundamental, technical, cyclical, and charting analysis and provides discretionary portfolio management alongside estate-planning and risk-management support.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Justin C

CFP®, Series 65

Greenville, SC

The Fiduciary Alliance

Justin Chastain is a CFP®-certified financial advisor with The Fiduciary Alliance, based in Greenville, SC, and has two years of industry experience. His prior roles include positions at Southern Bank, Strategy Corps, and Park Sterling Bank. Outside of advising, he teaches CFP classes to candidates through Dalton Education. The Fiduciary Alliance provides discretionary portfolio management and comprehensive financial planning primarily to individual and high-net-worth clients, as well as other investment advisers. The firm employs a client-specific investment approach using a mix of fundamental, technical, cyclical, and charting analyses, and operates through multiple divisions and a network of investment advisor representatives.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
user avatar

John C

Series 63, Series 65

Greenville, SC

The Fiduciary Alliance

John Coble is a financial advisor at The Fiduciary Alliance with 25 years of industry experience. His prior roles include positions at Ameriprise Financial Services, Investment Professionals, Wells Fargo Clearing, and Wachovia Securities. He holds Series 63 and Series 65 designations. Outside of advising, he is the owner of Coble Wealth Management, LLC. The Fiduciary Alliance serves individuals, including high-net-worth clients, as well as retirement plans and other investment advisers, offering investment management and comprehensive financial planning services. The firm employs a variety of analytical approaches and may use third-party managers while providing discretionary portfolio management and related financial planning support.

Business ownership considerations Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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