The GenWealth Group, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The GenWealth Group, Inc. advises individual and high‑net‑worth clients through discretionary portfolio management, financial planning, and an automated investment program delivered via Schwab's institutional platform. The firm manages roughly $661 million for about 300 clients with a five‑advisor team and also operates as a licensed insurance agency, where affiliated advisers may recommend and sell insurance products.
Investment advice is primarily ETF‑based and includes a dedicated "GenWealth Socially Responsibility" screening process that applies ESG criteria to portfolio selection; the firm may also use tactical positions such as limited allocations to leveraged ETFs for more aggressive accounts while monitoring those positions continuously. GenWealth uses Schwab’s technology platform and a third‑party aggregation tool to manage held‑away accounts and to facilitate periodic rebalancing and tax‑sensitive services.
Several operational and client‑service features distinguish the firm from many peers: it runs fee‑based educational seminars (with registrants allowed to bring a guest and proceeds from events held at Seton Hall University donated to the university) and offers a Seton Hall alumni advisory discount. The firm also sponsors a firm‑funded donor‑advised charitable initiative and discloses that insurance commissions paid to affiliated advisers create potential conflicts of interest that are addressed in its disclosure materials.
Client services
Expertise
Fee options
Fixed fee for educational seminars (varies, negotiated case-by-case)
$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001 - $10,000,000: 0.50% $10,000,001+: 0.25%
Commissions earned by licensed insurance agents for selling insurance products separate from advisory fees
Account minimum: $500,000 Minimum fee: $6,250 per household per year (minimum annual fee for portfolio management services)
Main office
6 Inwood Place
Maplewood NJ 07040
Advisors at this office
5
Most active in
Florida · New Jersey · New York · Pennsylvania · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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